From the Sector

adidas and Juventus reveal the club’s 4th kit, designed in collaboration with Brazilian street artist, Eduardo Kobra. Together, the partners look to extend the borders of the sport and build connections with the realm of art to celebrate a more diverse and inclusive world.

Kobra, born and raised in São Paulo, is famed for his photorealistic street art murals which often challenge deep cultural and societal issues, and inspire and provoke thought with messages hidden within the art.

Kobra’s artistic expression and the values of Juventus draw many parallels, from being born in the streets to working as a platform for socialization that brings people together – both contributing to society, culture, and the new generations.

With adidas’s focus on creativity, telling real stories about real people, and the belief that sport has the power to change lives, the collaboration carries a powerful and unified message that helps bring to life the most authentic side of football.

The jersey design is instantly recognisable as one of Kobra’s own, featuring his signature geometric style with the use of bright colours and bold lines, allowing the club’s diverse fanbase to express itself in a different way. The adidas and Juventus logos are embroidered into the fabric with the jersey finished by Kobra’s distinct signature as a back neck sign off.

“What we express and the way we do it speaks about who we are. We cannot be our best version if we don’t embrace diversity. Our differences are what makes us unique, which is why adidas and Juventus have been such perfect partners to work with on this special project. I hope it resonates with people as much as I enjoyed creating the artwork for it,” said Eduardo Kobra.

The new jersey is made with recycled materials, putting sustainability at the heart of the garment. It features the latest in adidas’ temperature regulation technology, AEROREADY – FEEL READY.

• Kornit Digital Introduces High-Volume Digital Production Solution for Vibrant Decorative Designs on Polyester and Polyester-Blended Apparel
• Kornit Atlas MAX Poly to Transform Professional and Recreational Sportswear, Teamwear, and Sports Brands; Injecting Life into Apparel with Power of Design Across Full Color Gamut

Kornit Digital Ltd. (NASDAQ: KRNT) (“Kornit”), a worldwide market leader in sustainable, on-demand digital fashionx and textile production, introduced today its distinctive Kornit Atlas MAX Poly system – an industry-first direct-to-garment (DTG) solution delivering superior-quality digital decoration for vibrant, colorful design on polyester and poly-blended apparel.

Kornit’s Atlas MAX Poly capitalizes on the demand for fashionable, unique sportswear and apparel. As the industry emerges from a post-pandemic environment in which athletic and leisurewear became mainstream, there is increasing demand for apparel combining polyester and poly-blends with vivid designs across a range of colors. Atlas MAX Poly can transform the multi-billion-dollar professional and recreational sports apparel and teamwear markets, limited today by limitations in mass customization of polyester.

“Kornit Atlas MAX Poly is a game-changer,” said Omer Kulka, Chief Marketing Officer at Kornit Digital. “As fashion and sports apparel merge, there’s new opportunity for innovative fashion on polyester, currently the fastest-growing textile vertical. For the first time, recreational sportswear, promotional, and sports brands can embrace vibrant and colorful design with Kornit’s proven MAX technology – setting superior quality standards for on-demand production previously not possible.”

Unveiled during Kornit Fashion Week Tel Aviv 2022, Atlas MAX Poly incorporates Kornit’s field-proven MAX technology for high-quality premium decoration, process automation, and smart autonomous quality control. With Kornit’s XDi decorative applications, Atlas MAX Poly enables endless designs and creativity on polyester, and empowers new styles for multiple effects and unlimited combinations such as emulating threadless embroidery, high-density vinyl, screen transfer emulations, and 3D effects.

The solution is compatible with mesh and plain fabrics, including brushed polyester, while maintaining durability and breathability. It brings the highest throughput for on-demand polyester decoration, reducing total cost of ownership to drive profitability. Customers gain competitive advantage via Pantone color-matching and a wide color gamut including neon colors for bright and vibrant impressions, using single-step mechanisms minimizing production footprints while maximizing versatility.

Beyond superior quality, graphics, color, and application variety, Kornit Atlas MAX Poly offers efficient, reliable, profitable end-to-end polyester production via:

• Kornit’s ActiveLoad automated garment-loading and pallet adjustment for repeatable, high-quality output with minimal errors reducing time and waste, eliminating operator ramp-up and boosting throughput up to 20%.
• Seamless integration with KornitX Global Fulfillment Network, enabling a pixel-to-parcel-to-doorstep experience. This unleashes untapped demand for polyester short-run production, personalization, and disruptive direct-to-fan and direct-to-recreational business models.
• Integration with KornitX’s workflow ecosystem and Kornit Konnect™ dashboard, optimizing process visibility and control, adding data-driven insights for production floor efficiencies.

ISKO has signed the Dutch Denim Deal for circular denim. The Denim Deal, a public-private initiative, was launched by the Dutch government following the EU Green Deal and the Circular Action Plan and includes agreements to make the denim textile chain more circular. In the deal, more than 40 parties, such as Scotch & Soda, PVH and Soorty, are working together to improve post-consumer textiles in the denim industry and make fiber recycling the new norm. The signatories cover a wide range of manufacturing companies, brands and stores, collectors, sorters, cutters, and weavers.

The main objective is to collectively produce a total of 3 million jeans with (a minimum of 20%) post-consumer recycled cotton (PCR) by the end of 2023. In addition, all parties have agreed that they will work together towards the standard of at least 5% recycled textiles in all denim garments as quickly as possible. The Denim Deal is also an opportunity to set up a 'reverse supply chain' for recycled cotton and create a systemic change to close the denim cycle.

Although the denim industry still has a negative image due to its high carbon footprint, in recent years many good steps have been taken in the field of recycling. But these steps are on a small scale, limiting the overall impact.
"The Dutch Denim Deal fits perfectly into ISKO's circular strategy," says Marc Lensen, ISKO Head of Global Communication. "Our scale and knowledge of sustainable technological solutions will increase the overall impact and accelerate circularity in the denim chain.”

• Unveil UK’s first-ever sustainable Fashtech Innovation Centre, displaying mass customization capabilities empowering designers, apparel brands, and other creatives

Kornit Digital Ltd. (NASDAQ: KRNT), a worldwide market leader in sustainable, on-demand digital fashionx and textile production technologies and Fashion-Enter - a social enteprise, which strives to be a centre of excellence for sampling, grading, production, and for learning and development of skills within the fashion and textiles industry – today announced a first-of-its-kind Fashtech Innovation Centre in London. Aimed at bringing on-demand fashion and textile mass customization back to the UK, and unveiled on March 3rd and 4th, 2022 at Fashion-Enter's state-of-the-art training and manufacturing site, the Centre is fully supported by Kornit Digital's revolutionary, direct-to-fabric and direct-to-garment digital production solutions.

According to Kornit Digital’s Impact and Environmental, Social and Governance (ESG) report, 30 percent of textile production is overproduction, while 95 percent of water waste is created as companies globally look towards more sustainable futures with customized, creative, and real-time offerings. Using proprietary streamlined, eco-friendly digital production technologies, Kornit Digital is transforming the fashion industry with more efficient and sustainable processes. According to the same report, by 2026, the Company’s systems will use up to 95 percent less water, 94 percent less energy and produce 83 percent less greenhouse gas emissions.

In addition to highlighting production capabilities that minimize carbon footprint, the Fashtech Innovation Centre serves as a prototype for brands and fulfillers seeking to mitigate logistical complexities, time-to-market, and supply chain risks by bringing production nearer to the end consumer. Eliminating overproduction and producing on demand, this nearshoring model drives profitability even in highly regulated and high-cost markets while contributing to local economies and removing transport-related waste.

Serving as a fulfilment site and academy for training production, the Centre includes both Kornit Presto direct-to-fabric and Kornit Atlas MAX direct-to-garment systems, as well as numerous graphic design and workflow tools and systems to enable cut-and-sew operations for a comprehensive “pixel to parcel to doorstep” cycle. Consolidating the process into a single location helps maintain full visibility and control of operations and products. Taking this one step further for creators and brands, visitors can experience the KornitX Global Fulfilment Network, enabling customers to create both new sales channels and accessibility to enable production on demand. Attendees can see how Kornit’s single-step digital production technology empowers unlimited graphic expression using less floor space, resources, waste, and time—all at higher margins.

“This Innovation Centre makes it possible to capture the full, end-to-end production process in one, single location,” said Jenny Holloway, Chief Executive Officer, Fashion-Enter. “The beauty of having print on demand means there are no minimums, so we can make one garment, or we can make up to 30,000 garments a week from all locations at the same fixed cost. Here, we can also train future generations on the right way of producing garments for today, responsive to demand, with minimal waste—ethical and sustainable. This is the future of fashion and textiles.”

• Sustainability at Milano Unica:  Ecodesign for an environmentally friendly fashion industry.

A ski suit made of yarn obtained from recycled materials and fully recyclable at end-of-life, without giving up on style, design and technical performance: this is RadiciGroup’s business card at the 34th Milano Unica, the international high-end textiles trade show taking place at the Milan Rho Fairground on 1-2 February.

In the Innovation Area of TexCubTec, Sistema Moda Italia’s technical and functional textile section, visitors can see and touch the new uniform of the RadiciGroup Ski Club designed by RadiciGroup in collaboration with the DKB sportswear brand.

“The ski suit, consisting of jacket and trousers, is fashioned with fabric made of RENYCLE®, a RadiciGroup yarn obtained from mechanically recycled nylon,” pointed out Marco De Silvestri, sales & marketing manager – Apparel and Technical of RadiciGroup Advanced Textile Solutions business area. “In addition, the suit’s padding and numerous accessories, such as zippers, Velcro, buttons and thread, are also made of polyamide. It was an ambitious project and we reached a definitive goal: circularity in sportswear without compromising on performance. A goal achieved through continuous close collaboration with other companies in the chain to develop chemically compatible materials that guarantee the high technical performance required by this kind of application.”

At Milano Unica, besides RENYCLE®, RadiciGroup is showcasing garments made of   REPETABLE®, a polyester yarn obtained from post-consumer recycled plastic bottles, and articles made of BIOFEEL®, a brand identifying both nylon and polyester yarn made from renewable source materials.

Jamé’s concept.   
Jamé is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or a man used to wear for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for. It’s a comfy refined outfit to make people feel free.

Jamè’s values.
Jamé is designed and made in Italy, digitally printed and created to deliver wellness, style, and 24/7 comfort.  
Jamé’s fabric of choice is Bemberg™, a textile that gives Jamé the highest contemporary qualities: Jamé garments are cool in summer, warm in winter, perfect all year round, fashionable, trendy and versatile. The ideal companion for everyday activities, Jamé is perfect for both indoors and outdoors, the perfect outfit for every occasion, day or night.

Environmental responsibility.
Every Jamé clothing is 100% recyclable and manufactured following a very contemporary and responsible made-to-order business model. The latest and greatest digital print technology assures us to avoid waste and over-production.
This means endless customization possibilities, creating a long lasting, high-quality product.

Styling.
Thanks to the expertise and knowledge of its founders Patrizia Marforio and Niccolò Zucchi Frua, Jamé’s vision is deeply rooted in the Italian design and textile tradition.
Jamé's historic archive - made up of more than 17.000 different textures from the 1920s to present day - seamlessly translating into the widest and deepest pattern choice in this one-of-a-kind collection.

Jamé’s fabric of choice:
Bemberg™ is the name of a technologically advanced fiber produced by Asahi Kasei. Bemberg™ is based on regenerated cellulose fiber made from the smart tech transformation of cotton linters.
As a pre-consumer material obtained from the manufacturing process of cotton seeds oil that is converted into fiber through a traceable and transparent closed loop process, Bemberg™ DNA is deeply based on a circular economy approach.
Bemberg™ is gentle on the skin, with amazing touch and exceptional moisture management properties: it quickly absorbs and releases moisture through very small waterways, keeping the wearer cool, fresh, and comfortable at any time of the year.

• High-Performance Solutions and Protection Effects

Huntsman Textile Effects, a global leader in innovative and sustainable textile dyes and protection effects, is bringing a complete suite of solutions for performance apparel, technical textiles and casual wear to Colombiatex de las Américas 2022 from January 25 to 27.

Sustainable solutions
Huntsman Textile Effects will showcase the latest addition to the third generation of its AVITERA® SE polyreactive dye range; it delivers brilliant bluish-red shades while reducing the water and energy required for production by up to 50% and increasing mill output by up to 25% or more. It also outperforms the best available dyeing technologies for cellulosic fibers and blends in terms of value by reducing recipe costs, minimizing processing costs and eliminating reprocessing.

ERIOPON® E3-SAVE is another next-generation water-saving innovation. An all-in-one textile auxiliary for polyester processing, it allows pre-scouring, dyeing and reduction clearing to be combined in a single bath and eliminates the need for anti-foaming products. This shortens processing time and saves water and energy.

rPET processing innovations
As leading brands begin to work towards a circular economy for textiles, mills are being asked to overcome challenges associated with transforming recycled polyester (rPET) into high-quality new textiles. Huntsman Textile Effects is presenting an end-to-end solution for achieving full whites and consistent shades on rPET with right-first-time quality. This eco-friendly rPET processing solution includes pre-treatment chemicals, fluorescent whitening agents, state-of-the-art washfast dyes, and finishing solutions for high-performance protection and comfort.

Washfast disperse dyes for polyester and man-made fibers
TERASIL® BLUE W is the latest addition to Huntsman’s TERASIL® W/WW range of washfast disperse dyes for polyester and man-made fibers and their blends. Crucially, it is not sensitive to reduction, leading to higher reproducibility, higher right first-time results and operational excellence. It also reduces overall water and energy consumption, as well as water effluent. TERASIL® BLUE W offers high build-up for deep blues that stay vibrant.

Next-generation odor control
In partnership with Sciessent, Huntsman Textile Effects presents antimicrobial and odor-control solutions to Colombiatex to enable mills to produce garments that smell fresh for longer and need less frequent washing. Featured is Sciessent’s new anti-odor technology - NOBO™. It is specifically designed to reduce odors in natural and synthetic fabrics; it can be incorporated into virtually any fabric. From base layer and activewear tops to socks and underwear to jeans and chinos. It offers a cost-effective way to upgrade everyday products and add value to your customers.

“Sustainability is becoming a priority for regulators in South America and around the world, and consumers are increasingly keen to make a difference by choosing green brands,” said Ben Powell, Commercial Director Americas, Huntsman Textile Effects. “Huntsman is redefining what’s possible to help textile and apparel companies make the shift to more environmentally sustainable operations while enhancing their competitiveness at the same time. Our innovations make it possible to benefit from efficiency gains and resource savings in the factory as you deliver products that stand out in the market.”

Archroma, a global leader in specialty chemicals towards sustainable solutions, and Jeanologia, a world leader in sustainable and efficient technology development, joined forces to launch an eco-advanced alternative to the denim fabric washing process, including in some cases the mercerization, one of the most water-intensive and pollutant processes of denim fabric finishing.

It all starts with the spinning step where the cotton is turned into yarn. The second step is a pretreatment that will prepare the yarn for the dyeing step. The dyed yarn then goes through the sizing process, which is a treatment preparing it for weaving. At this stage, we have obtained a denim fabric that will go through a few more steps. First, the fabric may undergo a washing treatment or, in some cases, mercerizing treatment which consists of treating it with caustic soda in order to obtain a more lustrous, flat and less reddish blue and black denim.

In both traditional ways to clean the fabric, washing or mercerizing, multiple highly water intensive washings are required in order to restore optimal fabric pH and remove unfixed dyestuff and any undesired deposits or impurities from the fabric. One of such impurities released in the washing process is aniline, a substance that is classified as a category 2 carcinogen and considered toxic to aquatic life.

That is why Archroma and Jeanologia decided to team up and develop an alternative to the traditional fabric cleaning process and its subsequent water-intensive and water-polluting washings.

• The breakthrough alternative to the fabric cleaning concept presented by Jeanologia and Archroma combines the use of the aniline-free* PURE INDIGO ICON dyeing system of Archroma, and the water-free** and chemical-free “G2 Dynamic“ finishing technology of Jeanologia.
• The Archroma/Jeanologia solution allows to create aniline-free* denim, and improve the final aspect of the fabric through a fully chemical-free and almost water-free** cleaning alternative treatment.
• The Archroma/Jeanologia solution can also be used with additional Archroma coloration systems such as INDIGO REFLECTION or PURE UNDERTONES.

Umberto Devita, Business Development Manager at Archroma’s Competence Center for Denim & Casual Wear, who was the project leader for this new development, comments: “At Archroma, we strive to develop solutions in line with our principles of “The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’s our nature”. It was therefore very inspiring to work with a partner who shares the same values of developing efficient new processes to bring all know-how to our customers to maximize value – for denim that looks as good as the good it creates.”

For Jean-Pierre Inchauspe, Business Director of G2 Dynamic at Jeanologia, “this association is another step to change traditional, more polluting and water consuming processes in the textile industry for new ones using technology, improving, and boosting subsequent production stages up to the finishing of the garment, making them more efficient and allowing companies to be more competitive, increase productivity and offer a product that is completely sustainable with high quality.”

Kornit Digital Ltd. announced that Portuguese textile specialist Blur has installed the Kornit Presto S with Softener solution for sustainable, single-step direct-to-fabric production of multiple fabrics in any quantity. The print services provider, which supports the production needs of high fashion brands has previously installed multiple Kornit Atlas and Avalanche systems for industrial-scale digital direct-to-garment (DTG) production on demand.

Using Kornit’s efficient, eco-conscious, proprietary technology and consumables, Blur provides rapid fulfillment of orders ranging from a single piece to mass production, with an average order of about 500 items. Since implementing the Kornit Presto S, the system has been in operation day and night, producing samples during normal business hours and fulfilling diverse incoming orders overnight.

Mariano Dias, CEO at Blur, believes Kornit technology empowers his business to adapt quickly to the constantly evolving needs of his clients, which include both larger established brands seeking large quantities and ambitious designers seeking to build a brand with limited risk or investment. In many cases, they are fulfilling different types of designs for clients serving both Europe and North American markets.
“The quality is just outstanding, and some clients only want to print with Kornit technology”, said Dias. “We are extremely happy with Kornit’s collaboration, and our printers are working perfectly around the clock. Any textile printing company looking to move into fashion and work with famous brands will need both roll-to-roll and DTG capabilities. Our recommendation for success is to buy the Kornit Atlas and Kornit Presto printers.”

He added that Blur’s success with its current Kornit systems, as well as increased demand for sustainably-produced textiles, has the business considering the addition of a second Kornit Presto S to accommodate additional volumes.

“As with many of our customers, Blur was built around more traditional textile operations—in their case embroidery—before discovering the vast potential for growth and versatility offered by quick, efficient, digital production on demand,” said Chris Govier, Kornit Digital Europe, Middle East, and Africa President. “Whether you’re serving an internationally-known fashion house looking for more agile fulfillment and simpler supply chains, or the independent creator hoping to bring unique inspirations to life, Kornit’s product portfolio offers continuous opportunities to answer market needs, create new markets, and scale upwards under any conditions.”

At Pitti Uomo, Bemberg™ by Asahi Kasei celebrates the new year exploring the company’s 90 years anniversary and journey. In Florence, Bemberg™ past and present are linked by style: on display are key historic garments worn by icons such as J.F. Kennedy belonging to historic Roman Sartoria Litrico together with Bemberg ™ new visionary claim “Crafted Elegance“.

On January 11^th, Bemberg™ will be at Pitti Uomo 101 featuring an exclusive collaboration with Luca Litrico, head of the Roman historic Sartoria Litrico, founded by his uncle Angelo Litrico in 1951. He became famous for crafting the highest-quality suits for all the most important men of Dolce Vita era, from Richard Burton to Marcello Mastroianni. Its historic relevance has even been recognized by the Ministry of Cultural Heritage, thanks to its archive composed of hundreds of photos and sketches signed by Angelo Litrico himself. For this occasion, Bemberg™ will showcase four historic suits wore by true style arbiters a such as: former US president John F. Kennedy, dolce vita poster-boy Rossano Brazzi, American astronaut James B. Irwin and iconic fashion designer Angelo Litrico. All garments feature stylish linings woven with Bemberg™ fiber disclosing its ductility always in vogue through time. Over the decades, Bemberg™ established heritage in formal lining has expanded into new territories and able to represent also contemporary outerwear styles.
 
“We are so excited to be back in Florence. Pitti Uomo and Italy are the perfect starting point of our journey through style.” says Mr. Koji Hamada, CEO of Asahikasei Fibers Italia, “At our booth visitors can glimpse the link between past and present, our values and chromosomes for the fashion to come.”

Bemberg™ vision is centred around contemporary beauty, and uniqueness – the fibre manufacturing is exclusively taking place in Nobeoka, where its closed-loop circular economy production approach together its transparent and traceable processes are able to guarantee the responsible certified values.
 
Bemberg™ by Asahi Kasei will unveil the second chapter of its journey at Première Vision in Paris with an exhibition where visitors will be able to explore the fashion world, from India to Japan, through fabrics and style of today and tomorrow.