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21.07.2021

Devan: Supporting elite sport with ‘cool comfort technology’ Moov&Cool.

Devan Chemicals has been supporting high performance sport in the UK and Belgium with its ‘cool comfort technology’ Moov&Cool.

Worldwide, hot temperatures are a new reality that brings extra challenges for athletes. Thermoregulation technology is becoming more and more important in order for athletes to perform at their best on the pinnacle of sports.

Working alongside the English Institute for Sport (EIS) and Sally Cowan Ltd, the technology is being applied to garments with the aim of improving the thermal comfort of elite athletes.

Moov&Cool consists of a multi-functional polymer technology that proposes to absorb heat during performance and improve the moisture management properties of the fabric. The treatment has been designed to simultaneously react to sweat build up and heat emission.

Devan Chemicals has been supporting high performance sport in the UK and Belgium with its ‘cool comfort technology’ Moov&Cool.

Worldwide, hot temperatures are a new reality that brings extra challenges for athletes. Thermoregulation technology is becoming more and more important in order for athletes to perform at their best on the pinnacle of sports.

Working alongside the English Institute for Sport (EIS) and Sally Cowan Ltd, the technology is being applied to garments with the aim of improving the thermal comfort of elite athletes.

Moov&Cool consists of a multi-functional polymer technology that proposes to absorb heat during performance and improve the moisture management properties of the fabric. The treatment has been designed to simultaneously react to sweat build up and heat emission.

In Belgium, Devan has been involved in the Gold2Gold project carried out by Sport Vlaanderen. Gold2Gold is a unique collaboration between sports, government and the industry to prepare Belgian athletes to perform better in hot environments during world-level championships. Thermoregulating technology is increasingly becoming a key aspect of endurance performance for elite athletes. At that top level, small differences in body core temperature can make the difference between being on the podium or sometimes not even finishing the race.

Source:

Devan Chemicals NV / Marketing Solutions NV

Photo: norda: DSMPMPR010
14.07.2021

norda™: Flagship product with DSM’s bio-based Dyneema® fiber

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, confirmed the introduction of the first seamless trail running shoe made with bio-based Dyneema® fiber by norda™, a Canadian shoe brand.

Designed for runners by runners, norda™ was founded under the mission to empower athletes to unlock their peak potential through innovation and cutting-edge technology. The brand’s flagship product, norda™001, utilizes bio-based Dyneema® fiber to enhance performance and sustainability in a lightweight construction.

The shoe upper is seamlessly constructed with Dyneema® fabric, which benefits from the intrinsic properties of Dyneema®, the world’s strongest fiber™. Dyneema® fiber is engineered at the molecular level to provide high strength, low weight, waterproof and breathable properties – fusing the technical performance of ultra-light materials with aesthetic design that does not sacrifice strength or durability.

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, confirmed the introduction of the first seamless trail running shoe made with bio-based Dyneema® fiber by norda™, a Canadian shoe brand.

Designed for runners by runners, norda™ was founded under the mission to empower athletes to unlock their peak potential through innovation and cutting-edge technology. The brand’s flagship product, norda™001, utilizes bio-based Dyneema® fiber to enhance performance and sustainability in a lightweight construction.

The shoe upper is seamlessly constructed with Dyneema® fabric, which benefits from the intrinsic properties of Dyneema®, the world’s strongest fiber™. Dyneema® fiber is engineered at the molecular level to provide high strength, low weight, waterproof and breathable properties – fusing the technical performance of ultra-light materials with aesthetic design that does not sacrifice strength or durability.

In addition to the increased foot stability and wearer comfort of the upper, Dyneema® fibers are also used to increase abrasion resistance and stretch in the shoe laces – providing four times the level of strength when compared to standard lace materials like nylon and polyester.

“When we set out to create the norda™ 001, our mission was to design an ultra-strong and durable high performance trail running shoe, and do it as sustainably as possible,” states Willamina and Nick Martire, Co-Founders, norda™. “To achieve our goal, we had to look outside of the standard materials used by the footwear industry. We realized the properties of bio-based Dyneema® beat everything available today.”

In line with DSM’s commitment to protect people and the environment they live in, bio-based Dyneema® boasts the same exact performance as conventional Dyneema® with a carbon footprint that is 90 percent lower than generic HMPE. Sourced from renewable, bio-based feedstock, DSM’s latest advancement in fiber technology uses the mass balance approach to further reduce the reliance on fossil fuel based resources, while still contributing to a more circular economy.

Source:

EMG for DSM

ISKO launches ISKO™ World (c) ISKO, SANKO TEKSTIL
05.07.2021

ISKO launches ISKO™ World

ISKO, a leading denim ingredient brand, launches the first phase of ISKO™ World – a virtual reality experience that serves as a new and engaging way of widely communicating ISKO’s company vision, its vast collection of products and technologies, as well as its brand values.

Designed to emulate the look and feel of a traditional sales showroom, ISKO™ World is an additional, informative resource for all ISKO website visitors, as well as the company’s sales and marketing teams to use when meeting with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives. In particular, there is a room dedicated to ISKO’s ongoing commitment to Responsible Innovation™, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.

ISKO, a leading denim ingredient brand, launches the first phase of ISKO™ World – a virtual reality experience that serves as a new and engaging way of widely communicating ISKO’s company vision, its vast collection of products and technologies, as well as its brand values.

Designed to emulate the look and feel of a traditional sales showroom, ISKO™ World is an additional, informative resource for all ISKO website visitors, as well as the company’s sales and marketing teams to use when meeting with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives. In particular, there is a room dedicated to ISKO’s ongoing commitment to Responsible Innovation™, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.

Every product on display has been fully rendered as opposed to using 360° photography to make the site scalable and easy to update with fresh, new content on a regular basis. ISKO will continue to develop and add new rooms and functionalities to the site with the aim of positioning ISKO™ World as an indispensable part of the ISKO experience for visitors. The site was created in collaboration with Like Digital & Partners and Moyosa media, experts in creating digital experiences, and is designed for use on desktop or mobile devices.

More information:
Isko ISKO™ World digital Denim
Source:

ISKO / Menabò Group

05.07.2021

Infinited Fiber Company raises EUR 30 million from new Investors

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

This securement of new funding follows Infinited Fiber Company’s April announcement of plans to build a flagship factory in Finland in response to the strong growth in demand from global fashion and textile brands for its regenerated textile fiber Infinna™. The factory, which will use household textile waste as raw material, is expected to be operational in 2024 and to have an annual production capacity of 30,000 metric tons. The new funding enables Infinited Fiber Company to carry out the work needed to prepare for the flagship factory investment and to increase production at its pilot facilities in the years leading to 2024.

“We are really happy to welcome our new investors and grateful for the continued support from our older investors,” said Infinited Fiber Company co-founder and CEO Petri Alava. “These new investments enable us to proceed at full speed with the pre-engineering, environmental permits, and the recruitment of the skilled professionals needed to take our flagship project forward. We can now also boost production at our pilot facilities so that we can better serve our existing customers and grow our customer-base in preparation for both our flagship factory and for the future licensees of our technology.”

H&M Group is one of Infinited Fiber Company’s earliest investors. They first invested in Infinited Fiber Company in 2019.

H&M Group has also signed a multiyear sales deal with Infinited Fiber Company to secure its access to agreed amounts of Infinna from the planned flagship factory.

New investor BESTSELLER has struck a similar sales deal with Infinited Fiber Company.

In addition to strong interest by global fashion leaders, the technology has significant promise for major textile fiber producers. Allen Zhang, President of Sateri, said: “Sateri is excited to continue to invest in and collaborate with Infinited Fiber Company as part of our long-term commitment towards closed-loop, circular and climate-positive cellulosic fibers. This financing round marks a major milestone for our collaboration in scaling up next-generation fiber solutions.”

Infinited Fiber Company’s flagship plant preparations are also proceeding on other fronts. Several Nordic and international investment banks have given Infinited Fiber Company proposals on the financing options for the investment.

Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into Infinna, a unique, premium-quality regenerated textile fiber with the natural, soft look and feel of cotton. Infinna is biodegradable and contains no microplastics, and at the end of their life, garments made with it can be recycled in the same process together with other textile waste.

Source:

Infinited Fiber Company

23.06.2021

SHIMA SEIKI to Participate in MIT Seminar for Students

Leading Japanese computerized knitting solutions provider SHIMA SEIKI MFG., LTD., is participating in the “MIT Media Lab Summer Camp in Japan” hosted by the Massachusetts Institute of Technology Media Lab of Cambridge, Massachusetts, U.S.A.

SHIMA SEIKI has been part of the MIT Media Lab as a Consortium Lab Member since 2018, collaborating on research for exploring next-generation technologies that open up new opportunities for the garment sector. The MIT Media Lab is now holding a series of online seminar sessions for middle/junior high school and high school students in Japan and around the world in order to share activities and experiences that address social issues through cross-sector and crossindustry collaboration.

Leading Japanese computerized knitting solutions provider SHIMA SEIKI MFG., LTD., is participating in the “MIT Media Lab Summer Camp in Japan” hosted by the Massachusetts Institute of Technology Media Lab of Cambridge, Massachusetts, U.S.A.

SHIMA SEIKI has been part of the MIT Media Lab as a Consortium Lab Member since 2018, collaborating on research for exploring next-generation technologies that open up new opportunities for the garment sector. The MIT Media Lab is now holding a series of online seminar sessions for middle/junior high school and high school students in Japan and around the world in order to share activities and experiences that address social issues through cross-sector and crossindustry collaboration.

SHIMA SEIKI is holding its own session as part of this series, titled “ZERo-WASTE FASHIon—Protecting the Planet from Fashion Loss.” The session highlights current issues faced by the fashion industry including environmental problems that have recently become the focus of attention, and aims to explain in simple terms, various sustainable solutions made possible by combining seam-free complete garment knitting technology with virtual sampling performed on design systems.

(c) Huntsman Textile Effects
12.05.2021

Huntsman Textile Effects at Performance Days Digital Fair Week

  • Huntsman Textile Effects presents range of high-performance solutions for performance apparel

Huntsman Textile Effects, global leader in innovative solutions and environmentally sustainable products, will highlight its extensive end-to-end suite of protection effects and high-performance solutions for performance apparel at the Performance Days Digital Fair Week this May. Huntsman will also deliver a presentation on sustainability, showcasing the top megatrends impacting the textile industry.

With increasing adoption of active lifestyles and outdoor activities, consumers are demanding high-performance, yet comfortable and sustainably-produced sportswear. Consumers are looking for brands that incorporate sustainable processes and principles in their operations.

  • Huntsman Textile Effects presents range of high-performance solutions for performance apparel

Huntsman Textile Effects, global leader in innovative solutions and environmentally sustainable products, will highlight its extensive end-to-end suite of protection effects and high-performance solutions for performance apparel at the Performance Days Digital Fair Week this May. Huntsman will also deliver a presentation on sustainability, showcasing the top megatrends impacting the textile industry.

With increasing adoption of active lifestyles and outdoor activities, consumers are demanding high-performance, yet comfortable and sustainably-produced sportswear. Consumers are looking for brands that incorporate sustainable processes and principles in their operations.

“The upward trend in the performance apparel segment is spurred on by the demands and evolving needs of consumers; sustainability also remains the top of mind amongst these consumers. At Huntsman, we are delighted to be able showcase our suite of solutions that are high-performing and sustainable, so that mills and brands are better able to meet the fast-changing market needs,” said Dhirendra Gautam, Senior Director – Global Market Strategy and Innovation, Huntsman Textile Effects.

Huntsman’s featured solutions:

  • Complete end-to-end systems for protection effects, from pre-treatment to coloration and finishing
  • Revolutionary antimicrobial and odor-control solutions from Sciessent - The Agion®, Lava X2® and Active X2® products will be featured at the upcoming show
  • HIGH IQ® intelligent effects is a set of brand assurance programs that support accelerated evaporation, water and stain repellence, lasting color and cool comfort, ensuring garments dry quickly for long-lasting comfort

Performance Days Digital Fair Week will take place digitally from May 17-21, 2021. Huntsman will also deliver a presentation on May 18, 2021, at 2 p.m. (CEST) at the Expert Talk session. Titled “Sustainability & Textiles: Being the Change That We Want to See”, the presentation will showcase the megatrends that will define the next five years, and the textile and apparel industries’ quest for more sustainable design, product development, production methods and garment care.

Source:

Huntsman Textile Effects

29.04.2021

ISKO launches bluesign® APPROVED fabrics

ISKO announced the launch of bluesign® APPROVED fabrics. The only denim mill in Europe with bluesign® APPROVED fabrics, and one of the highest achievement’s in sustainability. This won honour is only awarded to those that meet the strict safety and environmental requirements of the bluesign® CRITERIA. These certified articles are made from bluesign® APPROVED chemicals and raw materials, and are manufactured with a minimum impact on people and the environment. This enables brands to provide safe products to their consumers, verified as bluesign® PRODUCT, which are sustainably produced without hazardous chemicals.

“When the goal is big, the effort is big. Choosing the right partner means taking safe steps. In this sense, I can gladly say that we will continue on our way with the bluesign® chemical followup process.” – Ebru ÖZKÜÇÜK, Head of Sustainability ISKO.

Through this partnership and certification, ISKO and bluesign® continue their vision of a textile and fashion industry with a future that focuses more attention on people and the environment, because only when both are considered can the industry truly make a positive, long-lasting impact.

ISKO announced the launch of bluesign® APPROVED fabrics. The only denim mill in Europe with bluesign® APPROVED fabrics, and one of the highest achievement’s in sustainability. This won honour is only awarded to those that meet the strict safety and environmental requirements of the bluesign® CRITERIA. These certified articles are made from bluesign® APPROVED chemicals and raw materials, and are manufactured with a minimum impact on people and the environment. This enables brands to provide safe products to their consumers, verified as bluesign® PRODUCT, which are sustainably produced without hazardous chemicals.

“When the goal is big, the effort is big. Choosing the right partner means taking safe steps. In this sense, I can gladly say that we will continue on our way with the bluesign® chemical followup process.” – Ebru ÖZKÜÇÜK, Head of Sustainability ISKO.

Through this partnership and certification, ISKO and bluesign® continue their vision of a textile and fashion industry with a future that focuses more attention on people and the environment, because only when both are considered can the industry truly make a positive, long-lasting impact.

DSM/MKU Ltd: High-performance, lightweight ballistic protection in Brazil (c) DSM Protective Materials: DSMPMPR007
26.04.2021

DSM/MKU Ltd: High-performance, lightweight ballistic protection in Brazil

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, announced that, together with armor manufacturing partner, MKU Ltd, has provided next generation armor technology with Dyneema® unidirectional (UD) material to support the Sao Paulo police.

The Sao Paulo police, which is comprised of more than 100,000 officers, is the first law enforcement agency in Brazil to initiate a tender for personal protective equipment based on the latest National Institute of Justice (NIJ) .06 standards for body armor, which provide comprehensive and rigorous compliance for the performance and testing of ballistic materials. In addition to NIJ .06 certification, the tender set extremely lightweight requirements for level IIIA soft armor vests.

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, announced that, together with armor manufacturing partner, MKU Ltd, has provided next generation armor technology with Dyneema® unidirectional (UD) material to support the Sao Paulo police.

The Sao Paulo police, which is comprised of more than 100,000 officers, is the first law enforcement agency in Brazil to initiate a tender for personal protective equipment based on the latest National Institute of Justice (NIJ) .06 standards for body armor, which provide comprehensive and rigorous compliance for the performance and testing of ballistic materials. In addition to NIJ .06 certification, the tender set extremely lightweight requirements for level IIIA soft armor vests.

The hybrid vest solution developed MKU, a global leader in defense and homeland security solutions, for the Sao Paulo police utilizes predominantly Dyneema® UD material to reach new levels of performance and protection while simultaneously enhancing user comfort and mobility. Dyneema®, a strong and light fiber, is the one of leading global brands for ultra-high molecular weight polyethylene (UHMwPE) fiber, UD and fabrics, offering ballistic solutions for personal and vehicle armor that combine maximum strength with minimum weight.

In soft armor applications, Dyneema® offers up to 35 percent weight reduction when compared to competitive materials, while still protecting against both legacy and emerging threats.

In addition to the lightweight armor requirement, the vests were also thoroughly tested to ensure performance with NIJ ballistic reports, NIJ certification and in-house ballistic testing both during the tender process and after the vests were received.

In line with DSM’s commitment to protect people and the environment they live in, one of the world’s first ever bio-based HMPE fibers was introduced in 2020.

Emma Scalcon wins Imagining Sustainable Fashion Award (c)Emma Scalcon
Emma Scalcon project TAKE A WALK ON THE GREEN SIDE
21.04.2021

Emma Scalcon wins Imagining Sustainable Fashion Award

  • EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

  • EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

DENIMAZING: a new denim world (c) DENIMAZING
New Denim World
14.04.2021

DENIMAZING: a new denim world

  • The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

  • The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

Laura Pianazza derives her professional experience from the editorial sector, where she was active for many years on a European level for a trade magazine specialized in the denim business. Thanks to this background, she was able to develop a strong network of contacts with entrepreneurs, top management and marketing agencies. Her constant interaction with customers shed light on the digital challenges present in most Italian companies: firstly, the fragmentation of services offered online and, secondly, the lack of integration between technology and marketing strategies. The latter is the one most often neglected by firms and Laura recognized many risked not being well prepared for this transformational shift in business by investing little time and at a slow pace.

The DENIMAZING project works side by side with denim fabric manufacturing companies (b2b), finished product brands and distribution companies (b2c), all with the same common denominator: denim. A unique service assisting raw materials manufacturers in finding market niches in companies that create product, who in their own right would like their brand to be seen and sold to a growing customer base. In the b2b landscape, companies can sell their own fabrics by the meter thanks to their own 3D presentation and customers can virtually visit their showrooms. Similarly, brands will have the same possibility to sell their creations as on a real e-commerce site, thanks to virtual tours in their showroom and specific areas for sales and/or chatting/videocalls with end-customers. Instead, for companies providing supply chain services (coloring, washing, etc.), individual virtual rooms will be made available inside the marketplace, in order to speak directly with sales managers from brands and the fabric companies.

The business side is just one aspect of this project. Thanks to its partnership with the marketing and online sales agency VELVET, DENIMAZING grows based upon a series of key tasks during different phases, namely: platform construction, marketing and advertising, both traditional and via web and social medias.

Not only has Laura has added a series of high-level technology/web master courses to her experience, but DENIMAZING also brings together a team of qualified professionals having a longtime experience in different fields of the denim business: sales, entrepreneurs, web design and marketing, while the end-customer will be in direct contact with the headquarters for assistance, customer care and updates.

Source:


EFFE-BI SRL
PR MEDIA AGENCY

31.03.2021

We aRe SpinDye signs collaboration agreement with Superdry

We aRe SpinDye ( WRSD ) signed a collaboration agreement with Superdry plc. Superdry is a fashion brand with global distribution and highly ambitious sustainability goals - where WRSD hopes to play a significant role in achieving said goals.

"We have been in conversation with each other for a significant time and now finally things have fallen into place and we are able to move forward on more concrete terms", says Andreas Andrén and continues: "Naturally it is extremely positive for us that Superdry has so ambitiously set and clear sustainability goals. With our unique expertise in sustainable dyeing of recycled polyester, we feel that we have a very clear position as a partner to Superdry."

We aRe SpinDye ( WRSD ) signed a collaboration agreement with Superdry plc. Superdry is a fashion brand with global distribution and highly ambitious sustainability goals - where WRSD hopes to play a significant role in achieving said goals.

"We have been in conversation with each other for a significant time and now finally things have fallen into place and we are able to move forward on more concrete terms", says Andreas Andrén and continues: "Naturally it is extremely positive for us that Superdry has so ambitiously set and clear sustainability goals. With our unique expertise in sustainable dyeing of recycled polyester, we feel that we have a very clear position as a partner to Superdry."

Superdry's goals for 2030 are set high and include major initiatives in new sustainable solutions. On their website, they put this in words: "Our ambition is to become the most sustainable listed global fashion brand on the planet in 2030. Our goal continues to focus on producing the most durable product, while protecting our planet and support j s our people in everything we do. We will do the right thing and leave a positive environmental legacy. Accelerating our goals means that our commitments are in line with the UN Sustainable Development Goals (SDGs) by 2030."

Source:

We aRe Spin Dye / Cision

30.03.2021

ISKO™ Selvedge: contemporary denim heritage

ISKO introduces ISKO™ Selvedge – a 21st century reinterpretation of one of the most legendary denim fabrics ever made. Inspired by the history and reverence of original Selvedge denim, ISKO has applied its high-performance patented technologies to develop a new Selvedge range. Available in a wide selection of weights, stretch options and finishes, ISKO™ Selvedge adds flexibility, softness and comfort to a fabric more commonly known for its raw and rigid qualities.

The new ISKO™ Selvedge range preserves the authenticity and many of Selvedge’s hallmarks beloved by true denim aficionados the world over, whilst introducing modern attributes such as sustainability, comfort and wearability, which are guaranteed to make it a favorite of a new generation of denim lovers.

ISKO introduces ISKO™ Selvedge – a 21st century reinterpretation of one of the most legendary denim fabrics ever made. Inspired by the history and reverence of original Selvedge denim, ISKO has applied its high-performance patented technologies to develop a new Selvedge range. Available in a wide selection of weights, stretch options and finishes, ISKO™ Selvedge adds flexibility, softness and comfort to a fabric more commonly known for its raw and rigid qualities.

The new ISKO™ Selvedge range preserves the authenticity and many of Selvedge’s hallmarks beloved by true denim aficionados the world over, whilst introducing modern attributes such as sustainability, comfort and wearability, which are guaranteed to make it a favorite of a new generation of denim lovers.

The range includes 19 fabric varieties, with weights spanning from 7.75 to 14.5 oz and elasticity options between 13% – 52% for outstanding recovery and holding power. This variegated array relies on R-TWO™ technology. Certified to Textile Exchange environmental credentials, this platform ensures full traceability, minimizing environmental impact and delivering astounding quality to each solution included in the ISKO™ Selvedge family.

More information:
Isko Denim Sustainability
Source:

Menabò Group

Recycled polyester becomes a production standard for zips' tapes: a new step in Riri Group’s green path. (c) Riri Group
Riri Eco 006 Metal
30.03.2021

RIRI Group - Recycled polyester becomes a production standard

  • Recycled polyester becomes a production standard for zips' tapes: a new step in Riri Group’s green path.
  • Riri is the first company in the fashion accessories industry to complete its transition towards an exclusive use of recycled polyester for zips’ tapes.

To Riri, being ‘Responsible today for a sustainable tomorrow’ means looking ahead, toward a real effort in bringing sustainability in operational decisions, even if they mean more management issues and lead to changes out of the comfort zone which is the result of years of experiences and processes. Riri Group thus becomes the first manufacturing company in the fashion accessories industry to introduce the use of recycled polyester as production standard for its zip range. This achievement marks another essential one in the sustainability path that the Swiss-Italian Group has walked since the 90s. This change fits perfectly the Group’s green approach which sees innovation for the future as one of the main pillars of the corporate strategy, as well as the commitment to protecting natural resources and to improving the

  • Recycled polyester becomes a production standard for zips' tapes: a new step in Riri Group’s green path.
  • Riri is the first company in the fashion accessories industry to complete its transition towards an exclusive use of recycled polyester for zips’ tapes.

To Riri, being ‘Responsible today for a sustainable tomorrow’ means looking ahead, toward a real effort in bringing sustainability in operational decisions, even if they mean more management issues and lead to changes out of the comfort zone which is the result of years of experiences and processes. Riri Group thus becomes the first manufacturing company in the fashion accessories industry to introduce the use of recycled polyester as production standard for its zip range. This achievement marks another essential one in the sustainability path that the Swiss-Italian Group has walked since the 90s. This change fits perfectly the Group’s green approach which sees innovation for the future as one of the main pillars of the corporate strategy, as well as the commitment to protecting natural resources and to improving the
traceability and transparency of both materials and processes, in a framework that sees to rethink social and economic models. Riri’s slogan “excellence in details” can also be read as “sustainability in details” as it speaks to the company’s will to act putting sustainability first.

By employing recycled polyester as production standard for the zip range, the contribution to sustainability on a quantitative level will be significant:

• The company, in fact, will reduce emissions resulting from polyester purchase by 32%; thus, carbon footprint will be cut down by 3%, for zip production. As a result, 460,000 kg of
CO2 per year is saved, the same as 169 return flights from Geneve to New York.

• All the recycled polyester is GRS (Global Recycled Standard)-certified, highlighting Riri’s constant commitment to choosing suppliers that meet the industry’s international standards.

• The recycled polyester used in tapes for zips is made from recycled polyester fibers, both  pre- (20%) and post-consumer (80%).

• An important contribution is made to the goal of increasing the global use of recycled polyester, as stated by Textile Exchange, from 14% to 20% by 2030.

This choice shows once more the ability of the company to develop products that keep in mind the environment whilst preserving functionality, reliability and that visual taste that the world of fashion requires.

Indeed, Riri has introduced its first recycled polyester tape in 2013 and since then has been consistently increasing the use of GRS-certified recycled polyester that comes from recycled materials.

“We are proud of this step and the effect that it has on sustainability and the cultural change through which we approach the development and improvement of our products” states Renato Usoni, Riri Group’s CEO. “Our innovation is the result of a tireless research of low environmental impact materials, an approach that has been the foundation of our identity for many years, but that now is renewed once more to make another step toward the future”.

Swiss weaving machinery manufacturers are in the forefront of novel application development ©Stäubli
Multilayer Aramid
17.03.2021

Swiss weaving: Fabrics of the future

  • Swiss weaving machinery manufacturers are in the forefront of novel application development

Shoes and electronic calculators are probably not the first products people would associate with the textile weaving process. But they certainly signpost the future for woven fabrics, as two examples of the ever-wider possibilities of latest technology in the field. Fashion and function already combine in the increasing popularity of woven fabrics for shoes, and this is a present and future trend. Calculators in fabrics? That’s another story of ingenious development, using so-called ‘meander fields’ on the back and keys printed on the front of the material.

  • Swiss weaving machinery manufacturers are in the forefront of novel application development

Shoes and electronic calculators are probably not the first products people would associate with the textile weaving process. But they certainly signpost the future for woven fabrics, as two examples of the ever-wider possibilities of latest technology in the field. Fashion and function already combine in the increasing popularity of woven fabrics for shoes, and this is a present and future trend. Calculators in fabrics? That’s another story of ingenious development, using so-called ‘meander fields’ on the back and keys printed on the front of the material.

These glimpses of the outlook for modern weavers are among the highlights of developments now being pioneered by Swiss textile machinery companies. All weaving markets require innovation, as well as speed, efficiency, quality and sustainability. Member firms of the Swiss Textile Machinery Association respond to these needs at every point in the process – from tightening the first thread in the warp to winding the last inch for fabric delivery. They also share a common advantage, with a leading position in the traditional weaving industry as well as the expertise to foster new and exciting applications.

Technology and research cooperation
The concept of a ‘textile calculator’ was developed by Jakob Müller Group, in cooperation with the textile research institute Thuringen-Vogtland. Müller’s patented MDW® multi-directional weaving technology is able to create the meander fields which allow calculator functions to be accessed at a touch. A novel and useful facility, which suggests limitless expansion.

Today, the latest woven shoes are appreciated for their precise and comfortable fit. They score through their durability, strength and stability, meeting the requirements of individual athletes across many sports, as well as leisurewear. Stäubli is well known as a leading global specialist in weaving preparation, shedding systems and high-speed textile machinery. Its jacquard machines offer great flexibility across a wide range of formats, weaving all types of technical textiles, lightweight reinforcement fabrics – and shoes.

It’s possible to weave new materials such as ceramics, mix fibers such as aramid, carbon and other, and produce innovative multi-layers with variable thicknesses. Such applications put special demands on weaving machines which are fulfilled by Stäubli high-performance TF weaving systems.

Great weaving results are impossible without perfect warp tension, now available thanks to the world-leading electronic warp feeding systems of Crealet. Some market segments in weaving industry today demand warp let-off systems which meet individual customer requirements. For example, the company has recognized expertise to understand that geotextile products often need special treatment, as provided by its intelligent warp tension control system. Individual and connective solutions are designed to allow external support via remote link. Crealet’s warp let-off systems are widely used in both ribbon and broadloom weaving, for technical textiles applied on single or multiple warp beams and creels.

Functional, sustainable, automated
Trends in the field of woven narrow fabrics are clearly focused on functionality and sustainability. The Jakob Müller Group has already embraced these principles – for example using natural fibers for 100% recyclable labels with a soft-feel selvedge. It also focuses as much as possible on the processing of recycled, synthetic materials. Both PET bottles and polyester waste from production are recycled and processed into elastic and rigid tapes for the apparel industry.

For efficient fabric production environments, it is now recognized that automated quality solutions are essential. Quality standards are increasing everywhere and zero-defect levels are mandatory for sensitive applications such as airbags and protective apparel.

Uster’s latest generation of on-loom monitoring and inspection systems offers real operational improvements for weavers. The fabric quality monitoring prevents waste, while the quality assurance system significantly improves first-quality yield for all applications. Protecting fabric makers from costly claims and damaged reputations, automated fabric inspection also removes the need for slow, costly and unreliable manual inspection, freeing operators to focus on higher-skilled jobs.

Smart and collaborative robotics (cobots) offer many automation possibilities in weaving rooms. Stäubli’s future oriented robotics division is a driver in this segment with first effective installations in warp and creel preparation.

Control and productivity
Willy Grob’s specialized solutions for woven fabric winding focus on reliable control of tension, keeping it constant from the start of the process right through to the full cloth roll. Continuous digital control is especially important for sensitive fabrics, while performance and productivity are also critical advantages. In this regard, the company’s large-scale batching units can provide ten times the winding capacity of a regular winder integrated in the weaving machine.

The customized concept by Grob as well as design and implementation result in great flexibility and functionality of the fabric winding equipment – yet another example of Swiss ingenuity in textile machinery.  
There is even more innovation to come in weaving – and in other segments – from members of the Swiss Textile Machinery Association in future! This confident assertion is founded on an impressive statistic: the 4077 years of experience behind the creative power of the association’s member firms. It’s proof positive that their developments grow out of profound knowledge and continuous research.

Mostafiz Uddin Wins Coveted Drapers Sustainable Fashion Champion Award (c) Denim Expert Limited
Mostafiz Uddin
10.03.2021

Mostafiz Uddin Wins Coveted Drapers Sustainable Fashion Champion Award

  • Mostafiz Uddin, Managing Director of Denim Expert Limited and Founder of Bangladesh Apparel Exchange (BAE) has won Sustainable Fashion Champion at the Drapers Sustainable Fashion Awards 2021, which took place virtually on 10 March.

On receiving the award, Mostafiz said he wants to be a game-changer in the apparel industry, leading by example to inspire others to behave responsibly and ethically.

He also dedicated the award to H&M which, he explained, supported his business, Denim Expert, through the pandemic by continuing to place orders He said the loyal support of the Swedish fashion giant almost certainly helped save the livelihoods of 2000 workers at his factory and their 10000 family members. “That’s true sustainability leadership,” he said.

The Drapers Sustainable Fashion Awards recognise steps being made in reducing the fashion industry’s environmental impact and creating fairer working conditions across the supply chain.
Judged by an independent panel of sustainability and fashion retail experts, the awards shine a spotlight on best practice within the global fashion industry.

  • Mostafiz Uddin, Managing Director of Denim Expert Limited and Founder of Bangladesh Apparel Exchange (BAE) has won Sustainable Fashion Champion at the Drapers Sustainable Fashion Awards 2021, which took place virtually on 10 March.

On receiving the award, Mostafiz said he wants to be a game-changer in the apparel industry, leading by example to inspire others to behave responsibly and ethically.

He also dedicated the award to H&M which, he explained, supported his business, Denim Expert, through the pandemic by continuing to place orders He said the loyal support of the Swedish fashion giant almost certainly helped save the livelihoods of 2000 workers at his factory and their 10000 family members. “That’s true sustainability leadership,” he said.

The Drapers Sustainable Fashion Awards recognise steps being made in reducing the fashion industry’s environmental impact and creating fairer working conditions across the supply chain.
Judged by an independent panel of sustainability and fashion retail experts, the awards shine a spotlight on best practice within the global fashion industry.

Covid-19 has presented unforeseen challenges for fashion retailers and brands, but it has also given us all an opportunity to build back better. Forward-thinking fashion businesses know change is not optional, and are embracing their responsibilities and ability to make a difference.

Mostafiz Uddin has been recognised as the Sustainable Fashion Champion 2021 for setting examples in promoting sustainability during the Covid-19 pandemic which broke out worldwide in March last year.
Jill Geoghegan, Acting Editor of Drapers, said: “Despite the challenges thrown up by the Coronavirus pandemic, fashion brands and retailers increasingly recognise that sustainability is a business imperative.”  
“Many businesses continued to invest in cleaning up their supply chains and introducing new models of working, despite the unprecedented trading conditions.

“The Drapers Sustainable Fashion Awards highlight and celebrate these advancements, paving the way for a more responsible future for the industry.” Managing Director of Denim Expert Limited Mostafiz Uddin said: “In the pandemic, my factory Denim Expert Limited kept true to its commitment towards sustainability, despite an extremely difficult trading landscape.

“During the pandemic, I was vocal about the issue of buyer-supplier relationships and, in speaking out, I wanted to champion the cause of suppliers all over the world. Too often suppliers in garment supply chains do not have a voice because they fear that by speaking out, they will be treated unfavourably by brands.

“This was, of course, a risk on my own part but I like to think I stood up for what I think is right and ultimately, I believe progressive brands understood I was coming from a good place. Like them, all I want to see is a fair, ethical and sustainable industry where brands and retailers work in an environment of collaboration, not conflict.”

Mostafiz also had some special praise for H&M. He said: “It would have not been possible for me to support my workers during the pandemic, had my factory not received help from H&M during the unprecedented time. While Denim Expert suffered from huge orders cancellation and orders hold, H&M supported us by placing orders in the pandemic that saved thousands of lives and livelihoods. Therefore, I would like to dedicate this Award to H&M and its CEO Helena Helmersson.”

The judges of Drapers Sustainable Fashion Champion Award 2021 have been Kerry Bannigan, Founder, Conscious Fashion Campaign; Sarah Ditty, Global Policy Director, Fashion Revolution; Miriam Lahage, Founder, Aequip; Samata Pattinson, CEO, Red Carpet Green Dress; Caroline Rush, Chief Executive Officer, British Fashion Council; Lucy Shea, Group CEO, Futerra; Jane Shepherdson, Chairman, My Wardrobe HQ; and Dilys Williams, Director, Centre for Sustainable Fashion.

08.03.2021

Tessitura Colombo: Intimissimi's new Sustainable Collection

Intimissimi, a famous lingerie brand, gives an edge of responsible innovation with Tessitura Colombo recycled and plant-based colored ingredients.

Intimissimi, a renowned lingerie brand, constantly engaged in research and development of innovative collections expressed through its performances: for this collection, the lingerie brand has selected made in Italy ingredients of Tessitura Colombo, a lace manufacturer that has always prioritized the protection of the environment and natural resources.

"Nature's dream", coming to stores this spring, is the name of the new line that wants to be inspired by nature and where sustainability is fully integrated throughout premium recycled ingredients and natural plant dyed process. "Nature's dream" is part of the sustainable families of the #intimissimicares collection, that is created to comply with short and long-term sustainability objectives: attention to the usage of natural resources, protection of the environment, control of the supply chain and choice of sustainable fibres.

Intimissimi, a famous lingerie brand, gives an edge of responsible innovation with Tessitura Colombo recycled and plant-based colored ingredients.

Intimissimi, a renowned lingerie brand, constantly engaged in research and development of innovative collections expressed through its performances: for this collection, the lingerie brand has selected made in Italy ingredients of Tessitura Colombo, a lace manufacturer that has always prioritized the protection of the environment and natural resources.

"Nature's dream", coming to stores this spring, is the name of the new line that wants to be inspired by nature and where sustainability is fully integrated throughout premium recycled ingredients and natural plant dyed process. "Nature's dream" is part of the sustainable families of the #intimissimicares collection, that is created to comply with short and long-term sustainability objectives: attention to the usage of natural resources, protection of the environment, control of the supply chain and choice of sustainable fibres.

05.03.2021

Intertextile Shanghai Home Textiles to feature leading suppliers

With the spring textile trade fair season in China just around the corner, a number of leading domestic and international suppliers are confirmed to take part in Intertextile Shanghai Home Textiles – Spring Edition. The fair will now take place at a slightly later date of 17 – 19 March. Together with the concurrent fairs Intertextile Shanghai Apparel Fabrics, Yarn Expo, CHIC and PH Value, these five events will form the first major in-person gathering for the textile industry this year.

From bedding and towelling, rugs and table & kitchen linen to home textile technologies and textile designs, buyers will have a wide range of the latest collections to source from this month at Shanghai’s National Exhibition and Convention Center. International exhibitors such as Lenzing and Cotton Council International as well as leading domestic brands including Coolist, Luolai, Soluffy and Yunjie Textile are amongst those signed up to take part this year.

Exhibitor highlights

With the spring textile trade fair season in China just around the corner, a number of leading domestic and international suppliers are confirmed to take part in Intertextile Shanghai Home Textiles – Spring Edition. The fair will now take place at a slightly later date of 17 – 19 March. Together with the concurrent fairs Intertextile Shanghai Apparel Fabrics, Yarn Expo, CHIC and PH Value, these five events will form the first major in-person gathering for the textile industry this year.

From bedding and towelling, rugs and table & kitchen linen to home textile technologies and textile designs, buyers will have a wide range of the latest collections to source from this month at Shanghai’s National Exhibition and Convention Center. International exhibitors such as Lenzing and Cotton Council International as well as leading domestic brands including Coolist, Luolai, Soluffy and Yunjie Textile are amongst those signed up to take part this year.

Exhibitor highlights

  • Lenzing Fibers: will showcase their flagship brand for textiles, TENCEL™. Used for a variety of highly specialised applications, TENCEL™ fibres are soft to the skin and excellent in thermal regulation and moisture absorption.
  • Cotton Council International (CCI) is a non-profit association that promotes US cotton fibre and cotton products throughout the world.
  • Zhangjiagang Coolist Life Technology: this Chinese company designs and produces a range of functional pillow collections including their Filmless Gel, Hydrophilic, Air, Flexible and Organic pillow series. Their unique Coolist design features patented technology, and is made from organic and environmental-friendly materials.
  • Anhui Million Feather: located in Anhui province’s Lu’an city, known in China as the ‘Kingdom of Geese’, the company produces a range of down and feather products and various bedding items.
  • Wujiang City Yunjie Textiles: specialising in wide-width fabrics including microfibre, satin and suede.
  • Yantai Zhonglian Industry: their main products include sheets, pillowcases, quilt covers, bed skirts, comforters, coverlets, pillows and more.
25.02.2021

GOTS certifications in 2020 reach five figures for the first time

In 2020, the number of GOTS certified facilities grew by 34% globally, to a new high of 10,388 from 7,765 in 2019. 16 GOTS Approved Certification Bodies report that over 3 million people in over 72 countries were working in GOTS certified facilities.

Significant increases are seen in all regions. Top 10 countries for certified facilities are India (2,994), Bangladesh (1,584), Turkey (1,107), China (961), Germany (684), Italy (585), Portugal (449), Pakistan (391), USA (167) and Sri Lanka (126).
GOTS approved chemical inputs now number 25,913, an increase of 13% in 2020. This confirms that these inputs are increasingly used as a risk management tool by wet processors to satisfy legal and commercial residue requirements.

“The exceptional increase in this unprecedented year shows that decision makers value GOTS as an important tool to drive sustainable transformation in a comprehensive way - from field to fashion. Using organic fibres and processing them under strict GOTS criteria definitely provides a credible and strong base for market players to be successful in the future” says GOTS Managing Director Claudia Kersten.

In 2020, the number of GOTS certified facilities grew by 34% globally, to a new high of 10,388 from 7,765 in 2019. 16 GOTS Approved Certification Bodies report that over 3 million people in over 72 countries were working in GOTS certified facilities.

Significant increases are seen in all regions. Top 10 countries for certified facilities are India (2,994), Bangladesh (1,584), Turkey (1,107), China (961), Germany (684), Italy (585), Portugal (449), Pakistan (391), USA (167) and Sri Lanka (126).
GOTS approved chemical inputs now number 25,913, an increase of 13% in 2020. This confirms that these inputs are increasingly used as a risk management tool by wet processors to satisfy legal and commercial residue requirements.

“The exceptional increase in this unprecedented year shows that decision makers value GOTS as an important tool to drive sustainable transformation in a comprehensive way - from field to fashion. Using organic fibres and processing them under strict GOTS criteria definitely provides a credible and strong base for market players to be successful in the future” says GOTS Managing Director Claudia Kersten.

GOTS version 6.0, to be implemented from 1 March 2021, includes stricter social and environmental criteria. Certified Entities will now have to calculate the gap between wages paid to 'Living Wages'  and will be encouraged to work towards closing this gap. Specific references to OECD Due Diligence Guidance and Good Practice Guidance for Social Criteria and Risk Assessment as well as Ethical Business Practises have been explicitly included.

Source:

Global Standard

24h Collection by TINTEX: a journey into contemporary real people daily life © 2021 classecohub
SS 2022 24H Collection by TINTEX Textiles, dress by Maria Gambina
23.02.2021

24h Collection by TINTEX: a journey into contemporary real people daily life

  • Every moment of our day is important: TINTEX knows it and for SS 2022 is proposing solutions to enhance our wellbeing, fitting all our possible and different needs 24 hours a day.

From sunrise to sunset

Last season TINTEX “RAW” collection has successfully explored the modern human being dimensions with no more genders and races, and today the new SS 2022 collection confirms the Naturally Advanced Evolution vision built on a strong environment-driven approach and cutting-edge technology able to offer contemporary consumer a brand new smart and performing choice.

  • Every moment of our day is important: TINTEX knows it and for SS 2022 is proposing solutions to enhance our wellbeing, fitting all our possible and different needs 24 hours a day.

From sunrise to sunset

Last season TINTEX “RAW” collection has successfully explored the modern human being dimensions with no more genders and races, and today the new SS 2022 collection confirms the Naturally Advanced Evolution vision built on a strong environment-driven approach and cutting-edge technology able to offer contemporary consumer a brand new smart and performing choice.

How? The SS2022 TINTEX 24h collection is offering solutions that can fit the different moments of our daily lives to rediscover ourselves in the outside world, leaving behind the social isolation that we all experienced in 2020. Freedom, comfort, flexibility and movement are the concepts the company explores looking not only to fashion moments, but to all the occasions of life where the most comfortable yet performing and responsible materials - from recycled synthetics to organic cotton - are the “right value choice”.
 
From there, the concept of giving life to 10 fabrics that truly embody our daily lifestyle: comfort, versatility, wellbeing.

Colours. A journey through warm and vivid colors - from reddish apples to sunny oranges with notes of starry blues - encourages wellbeing, feeling of relief, freedom and happiness because we feel that "we are alive again” when we go outside, doing everything we have always done, but that we were forced to put on pause. “RADIANT YELLOW it’s TINTEX color of the season, with its inherent positivity and strength. An energetic color that calls for a natural freedom to explore the world; a warm sensation of summer that feels like home” declares Ana Eusebio, designer at TINTEX Textiles.
 
All the collection focuses on the interlock structure, able to “concretely” deliver the value of versatility  and  fulfil performances needs of different moments of life. The idea is to create a collection that explores only one structure taking it to the limit, recreating, re-inventing and re-exploring its possibilities in order to meet the value of duality. Yes, in a single knit TINTEX challenged the way interlock is usually constructed by exploring each side of the articles and combining texturized with plain surfaces as well as light and heavy weights. Interlock offers natural stretch performances and exceptional dimensional stability.

Moreover, an important eye on responsible performances improvement to meet contemporary challenges and make us feel comfortable and safe! Always thanks to TINTEX DNA that is showing once more its consistent and evolved skills in making smart fabrics combined with unique eco-high-tech finishings.
 
Materials & finishings. A soft performances journey where it’s all about our dynamic daily lives. Through light and heavier fabrics, we find a well thought blend of innovative and responsible fibres. Strong focus is given to exceptional “transformation” technologies such as Newlife™, Q-Nova®, and ROICA™ EF by Asahi Kasei. While Organic cotton, TENCEL™ Lyocell fibers and TENCEL™ Lyocell fibers with Micro technology offer a unique natural and precious touch.

Fresh fibres and finishings that enhance freshness and comfort. Polygiene® STAY FRESH and Polygiene® Odor Crunch for active odor control performances, Hydroperm® by Archroma technical hydrophilic finishing for a fast dry, comfortable surface and a fresh look. Absolute novelty of the season is the TASTEX®COOL-EX by TANATEX, a skin-care treatment agent based on micelles, which gives a special cool sensation using dynamic temperature control.
 
Lastly, TINTEX addresses the accessories and outerwear markets with a “look-like leather” created with a water-based coating technology that incorporates pine shell.

Wardrobe solutions. 10 versatile articles that can perfectly fit the different areas of our daily wardrobe: from casual to formal wear, from athleisure to sports, from loungewear to underwear.  10 innovations that have become a  REAL  24th hours smart wardrobe   thanks to the unique design interpretation of these fabrics  by  5 contemporary and innovative Portuguese  designers such as : Rita Sá, David Catalán, Maria Gambina, Maria Meira and Behén.

Unique pieces designed and created by them   to show once more the beauty, the versatility, the smart performances of TINTEX collection that has been able to transform itself into a naturally advanced valuable wardrobe where fabrics have concretely come to life to make our everyday life smart in each moment! You can have a real look at this wardrobe that fully represent the values behind the collection, smartly interpreted by the Portuguese designers at this video  https://www.youtube.com/watch?v=ppPHPK0Zyu8 .

Thinking about what is happening around us as planet and individuals in an era of unpredictable challenges, we need to be creative constantly reinventing ourselves, aware of a new society and way of consuming where environment and human needs count.  And TINTEX, that has over-time established itself as a global leader in smart innovation, decided to focus exactly on that. The company DNA and vision of Naturally Advanced Evolution is centered on this new way of life that must adapt, but NEVER - now more than ever - compromises neither nature nor new generation’s performance.

15.02.2021

ISKO unveils its 2022 Collection Vol.1

ISKO™, a leading denim ingredient brand, has applied its Responsible Innovation™ approach to create a collection with environmental and social responsibility at its heart. Incorporating clever technologies, a myriad of finishes and colors and state-of-the-art production techniques – ISKO works beyond compliance to ensure the highest standards have been met for its latest collection. Style, comfort and new advancements will inspire everyone from passionate denimheads to those on a quest for a comfortable look and feel – from the most laidback setting to the most extravagant occasions.

The collection uses ISKO R-TWO™ fabrics, made of a blend of reused and/or recycled resources. Certified to Textile Exchange environmental credentials, R-TWO ensures full traceability of reused and recycled content, maximizing impact at scale.

Collection 2022 Vol.1 includes four lifestyles, featuring comfort, style, color options and surprising new editions. These are meant to provide inspiration, highlighting and enhancing the properties and benefits of ISKO’s innovations according to specific moods and vibes.

ISKO™, a leading denim ingredient brand, has applied its Responsible Innovation™ approach to create a collection with environmental and social responsibility at its heart. Incorporating clever technologies, a myriad of finishes and colors and state-of-the-art production techniques – ISKO works beyond compliance to ensure the highest standards have been met for its latest collection. Style, comfort and new advancements will inspire everyone from passionate denimheads to those on a quest for a comfortable look and feel – from the most laidback setting to the most extravagant occasions.

The collection uses ISKO R-TWO™ fabrics, made of a blend of reused and/or recycled resources. Certified to Textile Exchange environmental credentials, R-TWO ensures full traceability of reused and recycled content, maximizing impact at scale.

Collection 2022 Vol.1 includes four lifestyles, featuring comfort, style, color options and surprising new editions. These are meant to provide inspiration, highlighting and enhancing the properties and benefits of ISKO’s innovations according to specific moods and vibes.

Source:

menabo