From the Sector

adidas unveils its FW24 London Tennis Collection – a range of apparel crafted with comfort in mind – including seamless material construction, to help players focus whilst performing in major moments on grass court.

Although a pure-white color spectrum is found across the entire collection, raised structures implemented on the base of select pieces, create the appearance of darker shadows that flow throughout - celebrating the different shades of light seen on a grass court during the summer months.

Supporting the demands of grass court tennis, the collection has been crafted for added mobility, unlocked by adidas’ FreeLift Construction – which incorporates adaptive stretch areas under the arm of each garment, to offer players a greater range of motion.

To help players in the heat of the moment, the collection also includes adidas’ AEROREADY technology, which uses sweat-wicking or absorbent materials to keep players feeling dry. This combines with AIRCHILL for the AIRCHILL FreeLift T-Shirt Pro – an adidas technology that supports players feeling cool through thermally zoned, raised pattern motifs and mesh layers, helping to optimise airflow during high-intensity workouts and matches.

The collection premiers at the summer London tournaments and will be worn by athletes including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Maria Sakkari, Angelique Kerber, Camila Osorio, Daria Kasatkina, Stefanos Tsitsipas, Alexander Davidovich-Fokina, Felix Auger-Aliassime, Martin de la Puente, Francisco Cerundolo, Jakub Menšík, Alex Michelsen and Luca Nardi.

Teijin Frontier Co., Ltd., the Teijin Group’s fibers and products converting company, announced the development of a new, multifunctional and comfortable polyester material that combines high breathability and UV protection. This new product reproduces the structure of a traditional Japanese "Sudare" blind (bamboo blind), which allows breezes to pass through while blocking out sunlight.

As extremely high summer temperatures become increasingly common, Teijin Frontier developed this new polyester to meet market demands for materials with enhanced heat protection functions. Heat protection encompasses breathability, UV resistance and anti-stickiness. However, until now, breathability – achieved by gaps between fibers – and UV protection were thought to be mutually exclusive.

To solve this dilemma, the company created a structure with slit-shaped, highly breathable areas in either the warp or weft direction of the fabric. These three-dimensional gaps, similar to those in a bamboo blind, allow the material to deliver both excellent breathability and high UV blocking performance of 85 percent or more. The structure allows air permeability of 50㎤/㎠・s or more.

This new product also offers sustainability benefits through the incorporation of recycled polyester in part. Its structure and elastic fibers provide stretch performance, while an uneven surface caused by differences in thread shrinkage and its structure avoid stickiness. Moreover, to achieve the combination of functions, Teijin Frontier also adopt special high-shrinkage technology and dying finishing technology. This material offers potential for use in both fashion and casual clothing.

Teijin Frontier will begin promoting this product for the 2025 spring and summer fashion and casual clothing collections in Japan, aiming for sales of 250,000 meters in fiscal 2024 and 750,000 meters in fiscal 2027.

adidas Originals and gaming lifestyle brand 100 Thieves present their inaugural collaborative collection.

Founded in 2017 by gaming icon Matthew "Nadeshot” Haag, 100 Thieves has established itself as the premium lifestyle brand for the gaming generation, with a mission to be the epicenter of gaming-culture and to give every gamer something to be proud of. 100 Thieves, fronted by digital creators Nadeshot, Valkyrae, and CouRageJD, is built on three pillars: championship esports, entertainment, and apparel.

The first ever collaborative collection between the Trefoil and 100 Thieves consists of apparel, footwear, and accessories. The apparel selection features the previously announced competition jersey – with sponsor logos removed – in men’s and women’s sizing, as well as 100 Thieves’ take on the classic adidas track-suit presented as a matching half-zip track top and track pants in brushed cotton-terry. Rounding out the selection of apparel and accessories are a classic white tee with embroidered logo, a 3-pack of socks in 100 Thieves colors, and a co-branded towel.

The Salvation Army has launched a Take Back Scheme Fashion campaign featuring stylish looks from their generously received clothing donations. As the largest charity owned textile collector in the UK, the Scheme is operated by the trading arm of the charity (SATCoL) who have partnered with some of the largest retailers and brands in the UK including John Lewis and Tesco.
 
The Take Back Scheme is the perfect way for people to support the fashion circular economy while shopping online or instore with their favourite brands.  The campaign invites the public to be part of a drive to reduce waste and extend the useful life of products.

The fashion forward campaign features a collection of garments styled by fashion stylist Karl Willet. Karl is known for his elegantly classic, yet contemporary vision and the images for this campaign nod to his classic styles that stand the test of time.

Karl works with celebrities from across the music/film industry including Paloma Faith, Jermaine Jackson and Geri Halliwell to name a few. Karl shared, “Styling looks with second-hand clothing is a fun and creative way to express your personal style. It’s important to embrace sustainability because not only does it reduce environmental waste, but it also encourages individual style and is affordable. The Take Back Scheme is a way to make a positive difference.”
 
The donated garments featured in the campaign, were specially chosen to reflect The Salvation Army colours of red, white and black, and the charity’s message of hope. SATCoL has made their Take Back Scheme even more accessible with 2 in-store offerings and 12 clothing banks available online, so customers can donate their unwanted items on the go. Each year, The Salvation Army collects around 65,000 tonnes of textiles, diverting them to good uses and raising funds.

The profits raised from the resale of these donations is given to The Salvation Army to continue their work across the UK.

London Marathon Events (LME) partnered with the Salvation Army Trading Company (SATCoL), the trading arm of The Salvation Army, to collect discarded participant clothing at its event in London. On 21st April The Salvation Army collected a record 18.9 tonnes of clothing from the mass participation event.

Salvation Army volunteers and helpers supported to collect clothing discarded by participants prior to the Start line. The clothing was transported to The Salvation Army’s processing centre in the East Midlands for sorting and distribution to be resold, reused or recycled.

The profits that the Salvation Army Trading Company raise, is donated to The Salvation Army to continue to support the work they do across the UK.

The scheme is one of LME’s new sustainability initiatives for 2024 aimed at reducing the environmental impact of its events, with a particular focus on lowering carbon emissions, cutting waste and improving circularity.

The Salvation Army team will continue with the clothing collections at the following events this year:

• Ford RideLondon on Sunday 26 May
• The Big Half on 1 September
• The Vitality London 10,000 on 22 September
• The Royal Parks Half on 13 October

Texworld Apparel Sourcing Paris opens its doors from 1 to 3 July at Paris Expo Porte de Versailles. More than a thousand exhibitors from the world's major sourcing countries will be offering inspirational sources for building collections for 2025-2026. This season's show will focus on suppliers of innovative products and solutions for high-performance and sustainable fashion.

Yarn in the spotlight
Taking us further upstream in the industry and for the first time at the Parisian trade shows, a pavilion featuring yarn producers will be found at the exhibition. Co-organised with Yarn Expo, a Shanghai show in the Messe Frankfurt galaxy, this dedicated pavilion will feature companies from China, India, Pakistan and Taiwan.

A Leather trends area at Leatherworld, partnerships at Avantex
As in previous summers, this season’s show will bring together all the different aspects of Texworld Apparel Sourcing Paris. Leatherworld, the platform dedicated to leather sourcing, is announcing the return of a South African pavilion. This area will also host a Leather Trends area created and run by Italian publisher Edizioni AF, a specialist in the leather industry. Particular attention will be paid to the design processes and choice of materials used by Italian accessories and footwear manufacturers.

A number of new features are also expected in the Avantex innovations area: Partnerships with the IFA Paris fashion design school, the TCBL association and the TUV Rheinland certification body, which will showcase  solutions in sustainable fashion and textiles, and provide an opportunity to discuss these issues at expert round tables.

Furthermore, the fair will be showcasing Texpertise Econogy, the sustainable economy approach developed by the international Messe Frankfurt group to guide visitors in their sourcing choices. Following its launch in February, the upcoming event will continue to promote sustainability with a number of features and provide a platform for green pioneers.

Stratasys Ltd. announced the launch of its Direct-to-Garment (D2G) solution for the J850 TechStyle™ printer, the newest offering in the Stratasys 3DFashion™ direct-to-textile printing technology. The first example of its application is an Urban Tattoo denim collection which will be revealed at the Texprocess exhibition in Frankfurt, Germany on April 23.

The D2G solution is ideal for customization and personalization by enabling the application of full color multi-material 3D print directly on fully assembled garments of various fabric types including denim, cotton, polyester, and linen. It allows fashion brands to facilitate personalized and bespoke designs for customers, including the ability to tailor 3D prints according to individual preferences, sizes, and styles.  

Available in two sizes, the D2G tray kits facilitate the personalization of garments ranging from jeans to jackets, enabling designers and manufacturers to adopt more sustainable practices by reducing material waste. The seamless workflow delivers ease of calibration and compatibility with various garment sizes, streamlining the production process and fostering the creation of unique, personalized apparel.

Demonstrating this innovation, the Urban Tattoo collection showcases the potential and the ease of direct-to-garment 3D printing. Working with noted designers Karim Rashid, Travis Fitch, Zlatko Yanakiev at Meshroom along with Foraeva Studio, this collection shows the transformation of ordinary garments into pieces of wearable art, imbuing them with personal identity and meaning.

Like body tattoos, Urban Tattoos promote a deeper emotional connection, encouraging the upcycling of existing garments and contributing to a more sustainable fashion ecosystem. This aligns with Stratasys’ strategy for Mindful Manufacturing™. Stratasys has been able to create a new collection that will appeal to multiple brands that reach across diverse socio-economic backgrounds.

For the second chapter of their Spring/Summer 2024 collection, adidas and Yohji Yamamoto continue to explore the concept of Contra-Natural. The collection highlights the tensions at the heart of Y-3: sport and boundary pushing design, organic and synthetic, linear perfection and natural imperfection.

For Chapter 2, Y-3 introduces a selection of dynamic apparel looks with a focus on refined cotton twill workwear inspired garments and reimagined sporting classics. Subtle yet bold overshirts, cargo pants, and tops are constructed with utility pockets and adjustable hems, while updated takes on the iconic adidas Superstar Tracksuit are elevated with topographical map piping. A selection of garments inspired adidas’ Teamgeist soccer jerseys rounds out the apparel collection, with each piece bearing a digital rust print inspired by the natural process of oxidation. Accompanying the apparel offering is a suite of accessories including nylon backpacks, totes, and holdalls.

From apparel to footwear, the second seasonal chapter plays host to an expressive selection of silhouettes as adidas performance Running technology is recontextualized through the lens of Y-3. Moving boldly into tomorrow, Yohji Yamamoto’s take on adidas’ pinnacle running silhouette takes the form of the Y-3 PRIME X 2 STRUNG, while the Y-3 ADIOS PRO 3.0 arrives in three colorways.

From the past, reborn, to the future, the Y-3 Spring/Summer 2024 Chapter 2 collection is then punctuated by the Y-3 WATER SLIDE, the Y-3 SANDAL, and an update to the instantly recognizable Y-3 ITOGO which sees the silhouette’s straps swapped out for an engineered print.

Bemberg™, a brand of cupro fibre by Asahi Kasei Corporation, Japan, announces its collaboration with luxury couture label Anita Dongre to unveil the ‘Azure’ collection.

Anita Dongre, known for her timeless elegance and commitment to sustainability, has integrated Bemberg™ yarn into the ‘Azure’ collection, symbolizing a dedication to responsible fashion practices. Bemberg™ yarn, sourced from Asahi Kasei in Japan, embodies luxury and environmental responsibility.

The ‘Azure’ collection captures the serene essence of the sea, evoking the tranquil ebb and flow of waves against a backdrop of pristine skies. With soft hues and delicate color palettes, the collection introduces a fresh, breezy aesthetic, featuring flowy dresses, kaftans, and elegant sets designed to elevate the simplicity of spring-summer fashion.

With the aim to help the denim industry reduce the environmental impact of its wastewater and move towards circularity, Archroma, G-Star RAW and Advance Denim have renewed their joint commitment to the production of aniline-free denim apparel based on Archroma’s DENISOL® PURE INDIGO 30.

Their joint aim is to produce high-quality denim in authentic blue shades without the aniline impurity carried through from the synthesis of standard synthetic indigo. In traditional denim production, this aniline remains bound with the indigo pigment on the fabric; the remaining aniline is discharged during the dyeing and washing process. This can be a problem because aniline is toxic to aquatic life and two-thirds of aniline waste currently ends up in wastewater discharge where it could potentially pollute waterways and the ocean.

Archroma developed DENISOL® PURE INDIGO 30 to answer this key challenge. A 30% pre-reduced indigo solution, DENISOL® PURE INDIGO 30 makes it possible to produce indigo-dyed denim without aniline impurities throughout the process.

Easy to use with automated dosing, DENISOL® PURE INDIGO 30 reduces the water needed for preparation, washing and wastewater treatment compared to indigo grains. It also reduces hazardous chemical consumption while allowing high reproducibility and creating the authentic and iconic deep indigo shades traditionally associated with denim.

G-Star RAW is working towards making 20% of its entire collection from Cradle to Cradle Certified® fabrics by 2025. Its partnership with Archroma and Advance Denim contributes to this goal, since the aniline-free DENISOL® holds a Gold Level Material Health Certificate from the Cradle to Cradle Products Innovation Institute. DENISOL® PURE INDIGO 30 is also compliant with other eco-standards and the requirements of leading retailers and brands.

Advance Denim, G-Star RAW and Archroma have previously collaborated to launch collections based on Archroma’s EarthColors® technology, which upcycles plant waste from the herbal industry to create sustainable colorways.