From the Sector

adidas and Juventus reveal the club’s 4th kit, designed in collaboration with Brazilian street artist, Eduardo Kobra. Together, the partners look to extend the borders of the sport and build connections with the realm of art to celebrate a more diverse and inclusive world.

Kobra, born and raised in São Paulo, is famed for his photorealistic street art murals which often challenge deep cultural and societal issues, and inspire and provoke thought with messages hidden within the art.

Kobra’s artistic expression and the values of Juventus draw many parallels, from being born in the streets to working as a platform for socialization that brings people together – both contributing to society, culture, and the new generations.

With adidas’s focus on creativity, telling real stories about real people, and the belief that sport has the power to change lives, the collaboration carries a powerful and unified message that helps bring to life the most authentic side of football.

The jersey design is instantly recognisable as one of Kobra’s own, featuring his signature geometric style with the use of bright colours and bold lines, allowing the club’s diverse fanbase to express itself in a different way. The adidas and Juventus logos are embroidered into the fabric with the jersey finished by Kobra’s distinct signature as a back neck sign off.

“What we express and the way we do it speaks about who we are. We cannot be our best version if we don’t embrace diversity. Our differences are what makes us unique, which is why adidas and Juventus have been such perfect partners to work with on this special project. I hope it resonates with people as much as I enjoyed creating the artwork for it,” said Eduardo Kobra.

The new jersey is made with recycled materials, putting sustainability at the heart of the garment. It features the latest in adidas’ temperature regulation technology, AEROREADY – FEEL READY.

ISKO has signed the Dutch Denim Deal for circular denim. The Denim Deal, a public-private initiative, was launched by the Dutch government following the EU Green Deal and the Circular Action Plan and includes agreements to make the denim textile chain more circular. In the deal, more than 40 parties, such as Scotch & Soda, PVH and Soorty, are working together to improve post-consumer textiles in the denim industry and make fiber recycling the new norm. The signatories cover a wide range of manufacturing companies, brands and stores, collectors, sorters, cutters, and weavers.

The main objective is to collectively produce a total of 3 million jeans with (a minimum of 20%) post-consumer recycled cotton (PCR) by the end of 2023. In addition, all parties have agreed that they will work together towards the standard of at least 5% recycled textiles in all denim garments as quickly as possible. The Denim Deal is also an opportunity to set up a 'reverse supply chain' for recycled cotton and create a systemic change to close the denim cycle.

Although the denim industry still has a negative image due to its high carbon footprint, in recent years many good steps have been taken in the field of recycling. But these steps are on a small scale, limiting the overall impact.
"The Dutch Denim Deal fits perfectly into ISKO's circular strategy," says Marc Lensen, ISKO Head of Global Communication. "Our scale and knowledge of sustainable technological solutions will increase the overall impact and accelerate circularity in the denim chain.”

Statement

On the occasion of the EU-Africa Business Summit, EURATEX is re-iterating the ambition of the European textile industry to grow its role on global markets, including the African continent.

The textile ecosystem is considered the 2^nd most globalised sector of the European economy ; it is built on globalised supply chains and fierce competition with China, US, Bangladesh, Turkey and many others. Imports are now peaking at €115 billion (ca. 60% garments and 40% textiles), with a dramatic increase of imported medical textiles (face masks) in 2020. Every year, 22 billion pieces of textile and garment products are brought into the EU Single market.

Europe’s answer to this competitive pressure must be to invest even more on quality and innovative products, made in a sustainable manner. As emerging markets evolve, the appetite for better quality, comfort and design will grow. The ability and willingness to purchase technical textiles, which offer solutions to durability and improved performance, will increase. That is where Europe can be successful. To illustrate: the EU’s exports to China have increased by 33% in 2021 (first 11 months).

In its vision paper on the future of European textiles and apparel, EURATEX has confirmed its ambition to increase the global market share of the European textile industry. Strengthening relations with nearby Turkey and North African countries is important in this regard, offering opportunities for nearshoring. The African continent at large offers trade and investment opportunities, provided the business climate is stable and transparent.

Relations with the UK and Switzerland need to be optimised; especially Brexit has caused serious damage to bilateral trade flows (-33% export to the UK during Jan-Nov 2021). The Mercosur FTA offers interesting opportunities for the European textile industry; it should be ratified as soon as possible. We need to work with the US on mutual recognition of standards and setting global environmental and social rules. We call upon India to make an honest proposal for the upcoming free trade negotiations, which will ensure full and fair access to the Indian market.

European textile and apparel companies (mostly SMEs) need to be accompanied to exploit these market opportunities. At the same time, they need to be protected from unfair competition, e.g. products who do not comply with stringent EU standards and procedures. This requires more effective market surveillance.

SHIMA SEIKI ITALIA S.p.A., Italian subsidiary of leading Japanese computerized knitting solutions provider SHIMA SEIKI MFG., LTD., will exhibit at the 90th edition of the Pitti Immagine Filati exhibition in Florence, Italy. Products exhibited will include the N.SVR®123SP computerized flat knitting machine as well as APEXFiz™ design software.

The N.SVR®123SP computerized knitting machine features a special loop presser bed, capable of producing hybrid inlay fabrics with both knit and weave characteristics. Demand for such novel fabrics are very high across a wide range of applications, from fashion apparel to sportswear, innerwear, outerwear, uniforms and other functional clothing, as well as home furnishing and technical textiles. Shown in 18G at the SHIMA SEIKI booth, N.SVR®123SP will also feature the special i-Plating option, capable of alternating yarn colors in any pattern, producing jacquard-like designs using plain jersey stitch. Plating can be performed within the same course and for individual needles. In combination with the loop presser and spring-type moveable sinker system even greater diversity in knit design is possible. An SVR®123SP machine in 14G with i-Plating option will also be on display at the booth of yarn spinner IAFIL S.p.A. as well.

APEXFiz™ is subscription-based design software that maintains the proven functions that have made SHIMA SEIKI’s SDS®-ONE APEX series design systems so popular with fashion designers. Installed on personal computers, those strengths are now enhanced with the added versatility to adapt to different work styles and business environments including teleworking and telecommuting. APEXFiz™ software supports the creative side of fashion from planning and design to colorway evaluation, realistic fabric simulation and 3D virtual sampling. Virtual samples are a digitized version of sample making that are accurate enough to be used effectively as prototypes, replacing physical sampling and consequently reducing time, cost and material that otherwise go to waste. APEXFiz™ thereby helps to realize sustainability and digitally transform the fashion supply chain.

APEXFiz™ along with SHIMA SEIKI’s yarnbank™ digital yarn web platform are featured at a special section launched at the previous session of Pitti Filati no. 89 called Pitti Studios. Pitti Studios is a content production service that yarn companies exhibiting at Pitti Filati can use for their own promotion. Yarn companies provide a piece of yarn, which is digitized on yarnbank™ and used to simulate photorealistic fabric on APEXFiz™. This is then processed by a creative studio specializing in digital content to provide static and animated 3D virtual representations. The process shows how to use the latest DX tools to provide accurate representation of a finished garment without having to produce any fabric, converting the conventionally wasteful process of sample-making into a sustainable one.

Continuing from past editions of Pitti Filati are knit samples produced in collaboration with Italian designer Vittorio Branchizio.

Hohenstein, a leading specialist in fit and pattern engineering, has joined forces with digital size pioneer, Presize. The partnership now offers a variety of business services, including reliable size tables and digital scaling, that empower online retailers to automatically recommend appropriate garment sizes.

Merging traditional size tables, reliable garment fits and digital body measurements with smartphone technology reduces the number of returned online purchases. Proper fit also reduces waste, lowers footprint and bolsters customer loyalty.

“The better a brand understands sizes, fits and target groups, the more accurately they can automate size recommendations. We help brands meet the different requirements of various sizes, so the fit is comfortable across customer ranges, collections and suppliers,” states Simone Morlock, Head of Hohenstein’s Digital Fitting Lab.

This size and grading advice is now underpinned by digital measurement services and technology based on artificial intelligence. “All it takes to work out the right size, based on a user’s individual body measurements, are some quick questions regarding their age, height and weight, plus an optional video to take measurements. We use an algorithm that learns as it goes along, and this improves the advice given on sizes with each order or return,” states Presize co-founder and CEO, Leon Szeli.

Join the free webinar on “Hohenstein Meets Presize - How sizing fundamentals and reliable fit can increase the effectiveness of smartphone body measurements and reduce eCommerce returns” on March 24, 2022.*

*Click here for more information.

Latest trade data (January-September 2021) show a dramatic drop of imports and exports of textile goods between the EU and UK, with significant losses for companies on both sides. The situation is likely to get worse, as the full customs regime between UK and EU has entered into force on 1 January 2022. EURATEX calls on the European Union and the United Kingdom to effectively cooperate to remove the issues in the EU-UK Trade agreement that prevent smooth trade flows.  

All the sectors have been already suffering a significant loss in the past year and textiles has been no exception. Compared to the same period in 2020, between January and September the EU recorded a dramatic fall in imports (-44%, corresponding to almost € 2 billion) and in exports (-22%, corresponding to € 1.6 billion). The data show that the most impacted EU countries on the export side are Italy, Netherlands, Belgium and Germany while on the import side the most impacted countries are Germany, Ireland and France. Among the T&C sectors, clothing articles are facing the most severe drop in both imports and exports, corresponding to a total trade loss of more than € 3.4 billion over the 9 months period. Despite these alarming figures, the UK continues to be the most important export market for EU textiles and clothing.

Concerning the impact on the UK textiles sector, in May 2021 the UK Fashion and Textile Association’s (UKFT) surveyed 138 businesses, including leading UK fashion brands, UK textile manufacturers, wholesalers, fashion agencies, garment manufacturers and retailers.

The results of the survey showed that:

• 71% currently rely on imports from the EU
• 92% are experiencing increased freight costs  
• 83% are experiencing increased costs and bureaucracy for customs clearance
• 53% are experiencing cancelled orders as a result of how the EU-UK agreement is being implemented
• 41% had been hit by double duties  
• The vast majority of the surveyed companies declared they are looking to pass the increased costs on to consumer in the next  6-12 months

The above situation is expected to get worse. Since 1 January, full customs controls are being implemented. It means that export and import rules have become stricter: products should already have a valid declaration in place and have received customs clearance. Export from Britain to the EU must now have supplier declarations and the commodities codes changed.  

EURATEX calls on the European Union and the United Kingdom to effectively cooperate to address, solve and remove the issues in the EU-UK Trade agreement that currently prevent smooth trade flows between the two sides of the Channel. It is causing considerable losses for textile companies both in the EU as well as in the UK. 

An exclusive collection of archival wedding dresses by Atelier Emé artfully reworked in collaboration with mending for good, the consulting firm offering luxury brands creative and ethical solutions for design-driven upcycling.

Re-Love is the capsule collection composed of sixteen wedding dresses - 10 developed in collaboration with mending for good, 6 created in-house by the company's style office. Sixteen iconic garments of the brand selected among the most significant in the history of the maison, reworked with love through a transformation project based on the principles of circularity. Harmonious and enchanted fusion of past and present, an effort that makes clear and possible innovation strategies following sustainability paths.

Atelier Emé has decided to collaborate with mending for good by developing a series of pieces based  on craftsmanship techniques, creativity, romance and fun, starting from the archive dresses. A work carried out by the style office in the sartorial laboratories of the Maison Atelier Emé deconstructing and reconstructing the chosen garments, while mending for good, on the other hand, has provided repurposing solutions through painting on fabric by Karl Joerns of La Serra MK textile Atelier in Florence, hand embroidery by Donatella de Bonis and hand decorations. A fairy-tale upcycling, achieved through a synergistic work that has combined highly specialized skills and craftsmanship for ten creations, full of colorful designs, watercolor bouquets, three-dimensional applications and ton-sur-ton embroidery.

• Launching “Buy That Merch” Platform with Kornit Digital

 
Kornit Digital Ltd. (NASDAQ: KRNT), a worldwide market leader in sustainable, on-demand, digital textile production technologies, announced that United Kingdom-based Save Our Souls Clothing has implemented the Kornit Storm HD6 Lite system for just-in-time production of its “alternative” custom apparel. Replacing a fleet of smaller, low-capacity digital direct-to-garment (DTG) machines, the Kornit system has enabled the company to scale its business upward with minimal time and labour needs.

Save Our Souls offers print services to a community of artists “driven by a love of tattoos, music, art, and life,” with a growing catalogue of designs applied to a variety of apparel at the time it is ordered, ensuring minimal inventory waste and carbon footprint. The success of their Kornit implementation, which enabled the brand to produce higher quantities with a single operator while eliminating pretreatments and heat presses from their routine, has empowered them to launch the “Buy That Merch” platform for artists, broadcasters, and musicians to produce and sell their own merchandise directly, without the fees associated with existing online marketplaces.

“With the Kornit, you can print pretty much anything, so when we work with artists, they can just do what they love, and we can print it,” said Marc Carter, Finance Director at Save Our Souls. “It changed everything. We could market more, bring more business on, and we didn’t need as much staff as we needed prior to that, so it’s actually more cost-effective. Our monthly cost has actually dropped, and maintenance is next to nothing.”

Huntsman Textile Effects is bringing its complete end-to-end suite of high-performance solutions for sports apparel to Performance Days Digital Fair from December 1 to 2, 2021 virtually.

Driven by growing consumer interest in active and healthy lifestyles, coupled with the growing number of national sports participation programs that promote healthy living, the global sportwear market shows no signs of slowing. Brands that aim to satisfy this high-growth market need to be able to produce performance apparel that not only delivers sought-after functional capabilities and desirable aesthetics, but also comes with low environmental impact.

Huntsman will introduce the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range at Performance Days. AVITERA® ROSE SE delivers bluish-red shades while reducing the water and energy required for production by up to 50% and increasing mill output by up to 25% or more. It also significantly outperforms available dyeing technologies for cellulosic fibers and blends in terms of value, reducing recipe costs, minimizing processing costs and eliminating reprocessing.

Also in the spotlight are eco-friendly solutions for the challenges of achieving full whites and consistent shades on recycled polyester (rPET) with right-first-time quality. Huntsman’s rPET processing solutions include pre-treatment chemicals, fluorescent whitening agents, state-of-the-art washfast dyes, and finishing solutions for high-performance protection and comfort.

In partnership with Sciessent, Huntsman is also bringing revolutionary antimicrobial and odor-control solutions to Performance Days. These include Sciessent’s Agion Active® X2, a next-generation odor-control solution that combines advanced technologies to both capture and fight odor-causing bacteria for garments that smell fresh for longer and need less frequent washing. The partners are also previewing a new solution: Sciessent’s NOBO™, a cost-effective odor adsorber that provides odor control on virtually any fabric.

Other featured innovations include Teflon Eco Dry with Zelan™ R2 Plus technology. A breakthrough in sustainable water repellency, it contains 30% renewably sourced plant-based raw materials and meets or exceeds performance levels possible with traditional fluorinated technologies. Another exciting Huntsman solution is the new PHOBOL® Extender UXN – a product that optimizes water-repellent finishes for long-lasting fabric protection. It is free from butanone oxime, which has recently been re-classified in Europe and restricted above certain limits in products by bluesign®.

Gina Tricot releases its first collection that has been produced with We aRe SpinDye. The collection is part of Gina Tricot's innovation program Gina Lab. and consists of a coat, shirt, trousers and two bags colored with We aRe SpinDye's method.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the coloring process at the center. Of all the resources that arise during the entire lifespan of a garment - from the production of raw materials, to recycling, 80% is used during the production phase itself. To maximize the effects of the sustainability changeover, an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: the dyeing.

One of Gina Tricot's focus is to explore new methods and technologies in sustainability, which makes the collaboration with We aRe Spin Dye feel just right for us. Together we get a product with more durable and circular fibers, in addition with a more sustainable textile production with a focus on minimal water use. We are extremely proud of this collaboration. says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.

Gina Tricot is a shining example of an agile organization with short decision-making processes. They have managed to enthuse both the design and production department. It has been crucial to reach the launch of this collection that takes place today, says Andreas Andrén, CEO of We aRe SpinDye®.

Gina Tricot
Gina Tricot is a Swedish fashion brand that offers fashion to women in over 30 countries. Today, Gina Tricot has over 160 stores around Sweden, Norway, Denmark and Finland, as well as e-commerce throughout Europe. With around 1,900 employees, 98% of these are girls. For Gina Tricot, it is important to build pride from the inside out, we are a company that chooses to invest in and highlight women.

We aRe Spin Dye
The company is a Swedish cleantech company that provides and offers a process and platform for production and quality control that enables players in the fashion and clothing industry to significantly reduce their environmental impact. The company's business concept is to establish a new, sustainable and transparent standard for dyeing synthetic textiles in the fashion and apparel industry in a simple and user-friendly way.