From the Sector

The Fashion for Good Museum publishes its legacy document. The report was prompted by the museum’s closure on June 5th, 2024. It represents the museum’s mission, summarising invaluable insights gathered over six years and key results such as reaching 115.000 visitors and creating a dedicated community of more than 250.000 followers online. Committed to transparency and collaboration, Fashion for Good shares its reflections, tools, and transferable learnings, as well as the future of its collections and next steps, continuing to inspire positive change within the fashion ecosystem. All information can be accessed on the Fashion for Good website for continued use and benefit of educators, the cultural sector, and the wider public.

Looking back on its journey, the Fashion for Good Museum celebrates achievements such as hosting 115.000 visitors, including 8.000 students from 200 schools, curating 13 exhibitions, offering over 75 events, launching 4 educational programmes, reaching both current and future generations, and inspiring many to drive change in the fashion industry. With an earned media value of over 46 million Euros through press coverage since 2017, Fashion for Good's influence has been significant, evident in its 250.000 social media followers and 15.000 newsletter subscribers.

The report fulfils the promise Fashion for Good made in 2017 – to share their journey, learnings, and most impactful activities with the world. Within these pages, readers will discover reflections on their messaging, insights about creative partnerships with entities such as Lowlands Festival, Dutch Design Week, and Museumnacht to case studies of pioneering exhibitions. Their programming was created around themes and topics, such as the untold stories around cotton, circularity, and the future of biomaterials to educate and inspire visitors, ultimately empowering them to take action themselves.

Reflecting on the output of the museum during its short existence, as well as its footprint and wide reach, while acknowledging the challenges encountered during its establishment and development, Fashion for Good distilled six key lessons from Fashion for Good's sustainable museum practices:

• Recognition of Broader Shift: There is a wider movement towards sustainability in the museum sector, exemplified by Fashion for Good and the new ICOM definition.
• Storytelling for Societal Change: Cultural institutions are crucial in driving societal change in fashion consumption through storytelling.
• Innovation through Limitations: Embracing organisational limitations can stimulate innovation in museum collection management and education.
• Audience Engagement: Understanding and expanding the core audience is essential for effective engagement in sustainability initiatives.
• Measuring Impact: It's challenging to measure impact for organisations with social missions, requiring clear success criteria.
• Establishing a Sustainability Framework: Defining sustainability within context is fundamental for organisational sustainability efforts.

The Zebun Nessa Mosque, recently completed in Ashulia, Dhaka, is a shining example of the progressive initiatives being undertaken by the Bangladeshi garment industry. Fashion Forum Ltd., a company of IDS Group, spearheaded this project, demonstrating a strong commitment to enhancing the welfare and environment for its workers.

Bangladesh, renowned as the second-largest exporter of ready-made garments globally, is setting new benchmarks in workplace safety, worker welfare, and environmental sustainability. Mr. Idris Shakur, managing director of IDS Group, epitomizes the industry’s progressive outlook. He has dedicated the mosque to the workers of Fashion Forum Limited, naming it in honour of his late mother. The gesture is designed to foster compassion and unity within the industrial community.

The mosque, designed by Studio Morphogenesis and completed in 2023, reflects a forward-thinking architectural philosophy. Sustainability was a core consideration, with the design incorporating recycled red bricks from demolished houses for the exterior walls. Pink concrete, weatherproofed with lime plaster mixed with red brick powder, blends tradition with modernity, creating a spiritual and communal haven for the workers.

A key feature of the mosque is its majestic arched opening facing the qibla, offering worshippers a serene view of the adjacent waterbody and enhancing their connection with nature. The structure's double-layered walls provide thermal comfort and facilitate natural light and ventilation, transforming the mosque into a "breathing pavilion." Enclosed gardens, reminiscent of light courts, provide a peaceful retreat from the bustling industrial environment.

Inside, an intricate perforated metal stairway leads to a crescent-shaped upper floor, dedicated exclusively to the female workers. This space serves as a serene meeting area and prayer room, empowering women and reinforcing their importance within the workforce.

The Zebun Nessa Mosque also showcases advanced construction technology, designed to withstand extreme weather conditions, further underscoring the innovative and resilient spirit of Bangladeshi garment manufacturers.

This mosque stands as a testament to the progressive and compassionate ethos driving Bangladesh’s garment industry. It highlights how manufacturers are not only focusing on economic growth but also prioritising the well-being and empowerment of workers, setting new standards for the industry worldwide.

INDA, the Association of the Nonwoven Fabrics Industry, has opened nominations for the Hygienix Innovation Award™. This Award recognizes a new product or technology in the absorbent hygiene, personal, pet, and wound care industries that expands the usage of nonwoven fabrics.

The Award will be presented at Hygienix™ 2024, Nov. 18-21 at the Renaissance Nashville Hotel in Nashville, Tennessee. Nominations will be accepted through Mon., Sept. 16th.

Nominees will be selected from a broad range of new products or technologies that have been commercially available at most two years prior to Hygienix 2024. Eligible categories include, but are not limited to: raw materials, roll goods, converting, packaging, active ingredients, binders, additives, and end-use products.

Three finalists will present their innovations to industry leaders at Hygienix Tues., Nov. 19th. The winner will be announced Thurs., Nov. 21st.

Last year’s Hygienix Innovation Award was presented to Sequel for their Sequel Spiral™ Tampon. The Sequel Spiral™ Tampon features a proprietary spiral design that is engineered to be more fluid mechanically efficient, meaning it is designed to absorb more evenly and not leak before it’s full. In August 2023, the Sequel Spiral™ Tampon received clearance from the United States Food and Drug Administration (FDA) as a medical device.

In-store Asia, a trade fair for retail resources and investments in store design, visual merchandising and in-store marketing on the Indian subcontinent will again be held in Mumbai from 13 to 15 June 2024. Over the course of the 15 years of its existence it has become established as the biggest get-together of retail decision-makers in India. Here, over 4,500 players from retail, consulting and services, manufacturers as well as retail solution providers come together.

Visitors to In-store Asia have the opportunity to discover a wide variety of exhibitors showcasing their products and solutions for the retail sectors including:

• Point-of-Purchase (POP) displays and interactive flatscreens
• Visual Merchandising (VM) and store fittings
• Signage and graphic design solutions
• Retail technologies for improving customer retention
• Tailor-made store design services
• Start-up initiatives for the retail sector

The 2-day conference at In-store Asia provides a platform for discussions about current retail trends in India and the world over. More than 40 key speakers from India and abroad will share their forecasts, latest trends and use cases on the topics of retail markets, retail experience design, sustainability, visual merchandising, retail technology and store fitting under the inspiring motto “Connected, Collaborative, Conscious”.

Highlights at the trade fair amongst others include the VM&RD Retail Design Awards and the VM Challenge, two events that honour special achievements and innovations in visual merchandising and store fitting. The VM&RD Retail Design Awards acknowledge outstanding store fitting projects in a total of 24 categories. The VM Challenge is a unique live window display contest for the visual merchandising community where six teams compete to dress a window on a given theme.

Fashion for Good launches the Sorting for Circularity USA report unveiling significant findings from the project. A first of its kind in the US, the report delves into consumer disposal behaviour, textile waste composition, and the potential for fibre-to-fibre recycling within the country. It provides insights for making informed decisions for further investments, infrastructure development and the next steps towards circularity.

The U.S. Textile Waste Landscape
The United States is a global leader in textile consumption and waste generation, positioning itself as one of the largest sources of secondary raw materials for post-consumer textile feedstock. Despite this, only 15% of the textile waste generated in the US is currently recovered, with 85% ending up in landfills or incinerators.

With the impending policies in the European Union and certain American states, alongside commitments from both public and private sectors to promote fibre-to-fibre recycling, there is a growing demand for infrastructure related to post-consumer textile collection, sorting, and recycling.

Addressing Data GPS
In the pursuit of establishing a functional reverse supply chain and the necessary infrastructure, two critical areas lack data  – consumer disposal behaviour, and material characteristics of post-consumer textiles. The Sorting for Circularity USA project addressed these gaps through a comprehensive national consumer survey and waste composition analysis.

The survey revealed that 60% of respondents divert textiles, while 4% discard them, driven primarily by factors such as condition and fit. On the other hand, the waste composition analysis unveiled that over 56% of post-consumer textiles are suitable for fibre-to-fibre recycling, with cotton and polyester being the most prevalent fibre types, indicating a substantial potential for these textiles to be used as feedstock for mechanical and chemical recycling processes.

The project revealed a $1.5 billion opportunity for fibre-to-fibre recycling by redirecting non-rewearable textiles from landfills and incinerators to recycling streams. The report outlines growth strategies for the US textile recycling industry, emphasising enhanced financial value through efficiency improvements, increased commodity valuation, and policy mechanisms like extended producer responsibility schemes. Collaboration among stakeholders is crucial, including brands, government, retailers, consumers, collectors, sorters, recyclers, and financial institutions, to promote circularity, invest in research and development, and advocate for supportive policies and incentives to drive technological innovation. This redirection of textiles towards recycling underscores the substantial economic potential of embracing circularity in the textile industry.
 
There is an opportunity to build on these insights and assess the feasibility of different sorting business models and (semi) automated sorting technologies to create a demo facility suitable for closed-loop textile recycling. Ultimately, evaluating the commercial and technical feasibility of a semi-automated sorting process and identifying investment opportunities to scale solutions nationwide.

• GOTS Version 7.0 released
• GOTS certified entities grow by 8% and expand to 89 countries
• GOTS releases Due Diligence Handbook for certified entities
• Farm-Gin Registry implemented in India, creating a direct link and better evaluation of incoming data
• GOTS collaborates with European Space Agency and Marple for AI organic cotton project
• #Behindtheseams campaign reaches 21 million+ unique individuals

The Global Organic Textile Standard (GOTS), managed by non-profit Global Standard, recognises 2023 as a year of significant milestones. From expansion of GOTS-certified facilities to the release of a new standard version, GOTS remained a beacon for businesses navigating changing legislation, social and environmental demands.

Coming out of one of the strongest years for GOTS, 2023 culminated with 25 GOTS-approved certification bodies reporting a noteworthy 14,676 certified facilities (an 8% growth from 2022) in 89 countries.

Ushering in GOTS Version 7.0
As of 1 March, facilities that become GOTS-certified will operate under the new GOTS Version 7.0, released in March 2023 with a one-year transition period. GOTS Version 7.0 and its accompanying Implementation Manual provides a comprehensive solution for companies who want to produce organic textiles and be supported to ensure compliance with environmental and human rights due diligence along the entire value chain, from field to finished product.

GOTS Version 7.0 also introduced a six-step due diligence process and handbook that equips GOTS-certified operations to proactively identify, assess and mitigate adverse impacts throughout their value chains.

Looking to the future
GOTS initiated in 2023 two major projects in India, the globe’s largest producer of organic cotton. The Farm-Gin Registry was introduced for the 2022-2023 harvest season, which acts as a link between farm and gin and is a tool to strengthen integrity by collecting organic raw seed cotton data producing farm or farm group.

GOTS, the European Space Agency (ESA) and software company Marple launched a new project that aims to show the potential for remote satellite monitoring of organic cotton cultivation systems. The project trained artificial intelligence (AI) to use ESA satellite data to detect cotton fields across India and automatically classify them according to their cultivation standard. By integrating standardised yield metrics, this innovative approach will enable GOTS to generate realistic estimates of organic cotton yields in specific areas. In addition, the project is expected to empower GOTS to recognise cotton fields that have not yet obtained organic certification but possess the potential for a transition to organic cultivation. The first results of the project will be announced in June.

Educating the consumer
GOTS, in its ongoing commitment to stakeholder education, orchestrated in November an immersive 360-degree awareness and educational campaign. Successfully engaging both consumers and industry professionals, the initiative shined a spotlight on GOTS-certified companies and their products, which empowered consumers to make more conscientious choices while shopping. With an impressive turnout of over 250 certified entities, the campaign made a significant global impact, reaching more than 21 million unique individuals worldwide.

North Carolina State University’s Wilson College of Textiles has been making inroads challenging the conventional pad finishing process and significantly reducing its environmental footprint in collaboration with Baldwin Technology Inc. Front and center in its finishing lab is Baldwin’s TexCoat G4™ digital finishing system.
 
For nearly 125 years, the Wilson College of Textiles has been a hub of innovation and learning, transforming students into experts in the world of textiles. As the textile industry grapples with sustainability challenges, the college has embraced new technologies and innovations to address the issue head-on.
 
At the forefront of this transformation is the Zeis Textiles Extension for Economic Development, an arm of Wilson College which serves the textile industry’s prototyping and pilot production needs in its five laboratories – spun yarn, knitting, weaving, dyeing and finishing, and physical testing. Collaborations with various textile companies have allowed the university to foster industry partnerships that bring forth groundbreaking ideas.
 
The partnership with Baldwin Technology marks a major milestone for the Raleigh, North Carolina-based college’s efforts to contribute to a more sustainable tomorrow.
 
To tackle the longstanding challenges of unsustainable fashion, NC State has taken the lead in demonstrating to students and industry the transition from the traditional pad finishing process to Baldwin’s TexCoat™ G4 system. It offers an innovative “non-contact” precision spray that significantly reduces water consumption, energy usage and chemical waste.
 
“Instead of needing to take the fabric, dip it into a bath to saturate it, squeeze the excess, dry and cure it, you can now precisely add the exact amount of finish you need on the fabric,” explained Rick Stanford, Baldwin's VP Global Business Development of Textiles. “The TexCoat™ G4 system will reduce the amount of pick-up that’s required to carry the chemical onto the fabric. This will also take a lot less energy to dry the fabric, increasing production speeds.”
 
The adoption of the TexCoat™ G4 system signals a new era for the college, allowing students to actively participate in shaping a sustainable future for the textiles industry. In the global effort to protect the planet and its resources, NC State's Wilson College of Textiles is at the forefront, preparing the next generation of professionals to be the leaders of the sustainable textile movement.

Archroma and Cotton Incorporated, a research and promotion company for cotton, have renewed their eight-year collaboration to help accelerate the shift to more sustainable circular economy.

The two organizations began working together in 2016 when Cotton Incorporated approached Archroma with the goal of developing a dyestuff from the byproducts of cotton production.

The U.S., the world’s third-largest cotton producer and largest exporter, produces sustainable cotton fiber for the textile and apparel industry as well as cottonseed for food and animal feed. Cotton farming and processing also generate byproducts, such as burs, stems and leaves, that are used to create insulation, packaging, erosion control products, and more. Cotton Incorporated recognized the potential to use these natural byproducts to produce dyes.

Drawing on a century-long heritage of sulfur dye innovation, the Archroma research team was able to apply its patented EarthColors® technology to create DIRESUL® Earth-Cotton using cotton by products from the U.S. supply chain. An alternative to the usual oil-based dyes, Earth-Cotton allows brands to offer textile products in warm natural shades, using cotton to create both fabric and dye.

Christoph Kowitz, currently head of WACKER’s Corporate Research Department, takes charge of the Group’s U.S. subsidiary Wacker Chemical Corporation (WCC) at the beginning of May. He succeeds David Wilhoit who has been responsible for WACKER’s North and Central American business since 2015 and is now retiring.

Christoph Kowitz has already held various management positions. After obtaining his doctorate in organic chemistry and polymer chemistry, he began his professional career as a product developer at BASF AG in Ludwigshafen in 1996. From 1997 onwards, he worked for several years as a management consultant for McKinsey in Asia and Europe. After several management positions in the chemical industry, including Germany-based specialty chemicals manufacturer Cognis, Kowitz moved to WACKER in 2013, where he headed the Performance Silicones unit within the WACKER SILICONES division. Since 2018, he has been Head of Corporate R&D and thus also responsible for innovation management within the Group.

Two new research labs are being built by AkzoNobel at its Sassenheim site in the Netherlands to further propel the company’s product development.

Work is about to start on building a technology center for Powder Coatings, while a new polymer lab has just opened which will develop innovative resin technologies for all the company’s businesses.

The total investment in the Sassenheim site – AkzoNobel’s largest global R&D center – amounts to around €8 million. The facility already houses the biggest R&D teams in Europe for the company’s Decorative Paint and Automotive and Specialty Coatings businesses. The addition of the two new labs will help the company further build on its global reputation for product development focused on providing creative solutions for customers.

The recently opened polymer lab – part of the company’s Research organization – will accommodate 15 scientists. It will mainly focus on the development of more sustainable polymer technologies and new coatings to support AkzoNobel’s ambition to halve carbon emissions across the value chain by 2030.

AkzoNobel employs around 3,000 R&D professionals worldwide in 70 laboratories, with more than €1.25 billion having been spent on research and development over the last five years.