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adidas and Malbon Golf introduce The Crosby Collection (c) adidas AG
26.01.2024

adidas and Malbon Golf introduce The Crosby Collection

  • Limited-edition capsule features apparel and footwear for men and women inspired by Bing Crosby’s popular Clambake event and the fashion surrounding it

In 1937 the entertainer Bing Crosby started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport they all loved. Today, adidas and Malbon Golf are introducing a special capsule of product – The Crosby Collection – inspired by those early Clambakes and that camaraderie, spirit and fashion from an era that set the stage for what the golf landscape looks like today.

  • Limited-edition capsule features apparel and footwear for men and women inspired by Bing Crosby’s popular Clambake event and the fashion surrounding it

In 1937 the entertainer Bing Crosby started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport they all loved. Today, adidas and Malbon Golf are introducing a special capsule of product – The Crosby Collection – inspired by those early Clambakes and that camaraderie, spirit and fashion from an era that set the stage for what the golf landscape looks like today.

Taking design cues from the fashion that adorned the early days of Bing’s notorious Clambakes, adidas and Malbon Golf put together a range of product for men and women with modern takes on the silhouettes that defined an era. For men, this includes button-down polos, pleated trousers and shorts, crewnecks, a lightweight sport coat and an iconic cardigan inspired by one of the posters from one of the early Clambakes. For women, the capsule includes a color-blocked dress with an argyle print, polos with slightly longer and wider sleeves to go with a boxier cut, and a form-fitting culotte pant.

In addition to the key pieces in the collection, adidas and Malbon will include a checkered anorak, a T-shirt in two colorways featuring the iconic clam decanters that were gifted to all amateur participants in Bing’s Clambakes, and a 5-panel hat. adidas will also include two limited-edition footwear offerings as part of the collection with a specially designed Stan Smith Golf model as well as the new MC87 that mixes performance with style.

More information:
adidas Sportswear Golf
Source:

adidas AG

Selection of looks of the What Goes Around Comes Around exhibition Photographer: Elzo Bonam
Selection of looks of the What Goes Around Comes Around exhibition
25.01.2024

Fashion for Good Museum: Final exhibition “What goes around comes around”

The Fashion for Good museum in Amsterdam marks its 6 year journey with a special fashion exhibition focused on circularity, called What Goes Around Comes Around. Honing in on how circularity plays out in different circles of influence, the exhibition showcases inspirational displays that make tangible what a circular fashion industry will look like.

What Goes Around Comes Around pays homage to the extraordinary work of pioneering artists, innovators and designers working to shift the fashion industry with new solutions. The exhibition opens January 27, 2024 and will be open to the public for 5 months. It is the grand finale, as the Museum is closing its doors. As such it will be the Museum’s final call to collective action, which the fashion industry still so highly needs.

The Fashion for Good museum in Amsterdam marks its 6 year journey with a special fashion exhibition focused on circularity, called What Goes Around Comes Around. Honing in on how circularity plays out in different circles of influence, the exhibition showcases inspirational displays that make tangible what a circular fashion industry will look like.

What Goes Around Comes Around pays homage to the extraordinary work of pioneering artists, innovators and designers working to shift the fashion industry with new solutions. The exhibition opens January 27, 2024 and will be open to the public for 5 months. It is the grand finale, as the Museum is closing its doors. As such it will be the Museum’s final call to collective action, which the fashion industry still so highly needs.

“We are highlighting three areas in What Goes Around Comes Around", explains curator Sophie Jager-van Duren at the Fashion for Good Museum. “First: new work by local artists Atelier Reservé and The Patchwork Family, design collectives working towards circularity, demonstrating what is happening right now. We are also showing looks from established designers BOTTER, Ronald van der Kemp and Marga Weimans, Yuima Nakazato and Nicole McLaughlin. Second, the community, with an installation for visitors to participate in, planting the seed that we need each other to change the fashion system. Lastly, the industry - honing in on examples of innovations and technologies. We invited designers to create new work with circular materials including Living Ink, MIRUM, Altmat and Biophilica.”

Today’s fashion industry is caught in a vicious cycle of ‘take-make-waste’ and this system has a growing negative impact on people and the planet. For instance, in Europe, the average consumer is responsible for 15 kilos of textile waste per year and these numbers are increasing. To address this, we need action from individuals, the industry and society alike to go from a linear take-make-waste model into one that is circular by design.

The Fashion for Good Museum is inviting anybody to come visit its final exhibition and learn from concrete examples, to understand the current state of the fashion industry, gain the tools for taking individual or collective action and be inspired by circular fashion available today.

Designing for circularity means designing without creating waste or pollution, as all materials are continually reused instead of discarded. A circular system is restorative and regenerative and reduces pressure on natural resources. The ultimate goal of the exhibition is to put circularity into practice, help people envision a circular economy based on community practices and empower visitors to take collective action, starting in the museum but extending to their homes and daily lives.

Through the exhibition and its public programme, which consists of interactive workshops and educational events, the museum functions as a community space where visitors are invited to learn, gain new perspectives and are exposed to inspiring examples, building the skills and knowledge to create positive change. The upcoming few months there are multiple events, educational toolkits and other opportunities to join us, all open for the public, keep an eye out on our website and social media channels for the latest updates.

The exhibition is open for the public from Saturday 27th of January until June 5th 2024, marking World Environment Day on June 5th as the final closing day of the museum.

Source:

Fashion for Good 

Celanese and Under Armour introduce elastane alternative (c) Celanese Corporation
24.01.2024

Celanese and Under Armour introduce elastane alternative

Celanese Corporation, a specialty materials and chemical company, and Under Armour, Inc., a company in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex. This new alternative could unlock the potential for end users to recycle performance stretch fabrics, a legacy aspect that has yet to be solved in the pursuit of circular manufacturing with respect to stretch fabrics.

NEOLAST™ fibers feature the powerful stretch, durability, comfort, and improved wicking expected from elite performance fabrics yet are also designed to begin addressing sustainability challenges associated with elastane, including recyclability. The fibers are produced using a proprietary solvent-free melt-extrusion process, eliminating potentially hazardous chemicals typically used to create stretch fabrics made with elastane.

Celanese Corporation, a specialty materials and chemical company, and Under Armour, Inc., a company in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex. This new alternative could unlock the potential for end users to recycle performance stretch fabrics, a legacy aspect that has yet to be solved in the pursuit of circular manufacturing with respect to stretch fabrics.

NEOLAST™ fibers feature the powerful stretch, durability, comfort, and improved wicking expected from elite performance fabrics yet are also designed to begin addressing sustainability challenges associated with elastane, including recyclability. The fibers are produced using a proprietary solvent-free melt-extrusion process, eliminating potentially hazardous chemicals typically used to create stretch fabrics made with elastane.

NEOLAST™ fibers will be produced using recyclable elastoester polymers. As end users transition to a more circular economy, Celanese and Under Armour are exploring the potential of the fibers to improve the compatibility of stretch fabrics with future recycling systems and infrastructure.

In addition to the sustainability benefits, the new NEOLAST™ fibers deliver increased production precision, allowing spinners to dial power-stretch levels up or down and engineer fibers to meet a broader array of fabric specifications.

Source:

Celanese Corporation

24.01.2024

Manchester United partners with SCAYLE for e-commerce platform

Manchester United has announced it has chosen SCAYLE as its official e-commerce platform partner. The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class direct-to-consumer experience for its global fan base.

SCAYLE provides the technical backbone for more than 140 online stores and was specifically designed for B2C use cases with a focus on the fashion, lifestyle and sports sectors.

Manchester United have appointed SCAYLE to operate a new direct-to-consumer platform that is based on and powered by the SCAYLE commerce engine, dedicated to providing a compelling and customised experience that can quickly adapt to fastchanging requirements.

Manchester United has announced it has chosen SCAYLE as its official e-commerce platform partner. The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class direct-to-consumer experience for its global fan base.

SCAYLE provides the technical backbone for more than 140 online stores and was specifically designed for B2C use cases with a focus on the fashion, lifestyle and sports sectors.

Manchester United have appointed SCAYLE to operate a new direct-to-consumer platform that is based on and powered by the SCAYLE commerce engine, dedicated to providing a compelling and customised experience that can quickly adapt to fastchanging requirements.

Source:

SCAYLE / Vaubel Medienberatung GmbH

10.01.2024

GROW: Trends and tradition at the INNATEX

Growth, digitalisation and re-commerce – the forthcoming INNATEX (the international trade fair for sustainable textiles) is devoted to highly topical themes. From 20 to 22 January 2024 at the Messecenter Hofheim Rhein-Main near Frankfurt, over 200 exhibitors will be meeting up with retailers, experts and journalists. The motto for the winter trade fair is GROW, representing the call for sustainable, social and commercial growth that will not be possible without the green fashion movement.

Optimistic expectations despite the challenges
According to Alexander Hitzel, INNATEX Project Manager, and the organisers, MUVEO GmbH, various new trends are opening up that might, if exploited strategically, unlock new business areas. These range from ‘quiet luxury’, travel, internationalism and focused storytelling to services for specific target groups. On the Monday, members of the expert panel will be discussing re-commerce with the Hessen Retail Federation in the Community Lounge.

Growth, digitalisation and re-commerce – the forthcoming INNATEX (the international trade fair for sustainable textiles) is devoted to highly topical themes. From 20 to 22 January 2024 at the Messecenter Hofheim Rhein-Main near Frankfurt, over 200 exhibitors will be meeting up with retailers, experts and journalists. The motto for the winter trade fair is GROW, representing the call for sustainable, social and commercial growth that will not be possible without the green fashion movement.

Optimistic expectations despite the challenges
According to Alexander Hitzel, INNATEX Project Manager, and the organisers, MUVEO GmbH, various new trends are opening up that might, if exploited strategically, unlock new business areas. These range from ‘quiet luxury’, travel, internationalism and focused storytelling to services for specific target groups. On the Monday, members of the expert panel will be discussing re-commerce with the Hessen Retail Federation in the Community Lounge.

From storytelling to digital tools – the INNATEX themes
“Second-hand is in fashion,” says Julia Frings of IFH Köln. “Sales of used and recycled products have been on an upward trend for some years now and with the rising importance of sustainability, their relevance will continue to grow. There is great potential in this area for the trade to reach new target groups and expand the range on offer. To be successful, though, it is essential to have a concept tailored to the needs of consumers.”

Alongside Julia Frings of IFH Köln, other Federation panellists will include Steffen Riegel of Hessnatur. The first Lounge Talk at the start of INNATEX will deal with Strategies for Sensible Growth, borrowing from the motto for the fair. This topic will be followed by Fair Wages in the Global South, Storytelling as a Strategy, and Digital Trends.

Brand portfolio and partners of INNATEX
The collaboration with the Hessen Retail Federation, like that with Fashion Changers and Greenstyle Munich, has already proved its worth at previous fairs, as a way of adding variety to a well balanced fair programme. The new collaborative partners include AMD Academy of Fashion and Design (AMD) in Wiesbaden, the Fashion Campus 2030 Initiative and the Enterprise Europe Network (EEN, a network promoting internationalisation among smaller and medium-sized businesses).

The brand portfolio includes fashion for all generations, tastes and occasions. Labels exhibiting for the first time include businesses such as Fuza Wool from Denmark with its high quality traditional knitwear, and the hemp-based accessories of 8000Kicks from Portugal. The DESIGN DISCOVERIES comprise Anfisa Roumelidi, C/OVER and Consci.

adidas unveils Tennis Collection with AIRCHILL Technology (c) adidas AG
10.01.2024

adidas unveils Tennis Collection with AIRCHILL Technology

adidas unveils its SS24 Melbourne collection to mark the start of the 2024 Grand Slam season. AIRCHILL technology – a first for adidas in tennis – works in tandem with HEAT.RDY material technology to support players performing in the heat of the moment.

AIRCHILL material technology supports cooling through thermally zoned, raised pattern motifs and mesh layers. The lightness of AIRCHILL helps skin breathe – deliberately placed in high sweat and evaporation zones – under the armpits, chest and back. The raised patterns and open mesh fabrics are designed to optimize airflow during high-intensity workouts and matches.

The 26-piece range for men and women also boasts a tranquil color palette and pattern scheme, specially crafted to help evoke a sense of calm. The spectrum of greens – including the key colorway ‘Green Spark’, inspired by the natural phenomena of bioluminescence – were carefully chosen for their soft, glowing shades, meanwhile prints adorning the fabric emulate recurring fractal shapes in nature.

The apparel collection is made from 100% recycled materials and comes in sizes XS-2XL for men and 2XS-2XL for women.

adidas unveils its SS24 Melbourne collection to mark the start of the 2024 Grand Slam season. AIRCHILL technology – a first for adidas in tennis – works in tandem with HEAT.RDY material technology to support players performing in the heat of the moment.

AIRCHILL material technology supports cooling through thermally zoned, raised pattern motifs and mesh layers. The lightness of AIRCHILL helps skin breathe – deliberately placed in high sweat and evaporation zones – under the armpits, chest and back. The raised patterns and open mesh fabrics are designed to optimize airflow during high-intensity workouts and matches.

The 26-piece range for men and women also boasts a tranquil color palette and pattern scheme, specially crafted to help evoke a sense of calm. The spectrum of greens – including the key colorway ‘Green Spark’, inspired by the natural phenomena of bioluminescence – were carefully chosen for their soft, glowing shades, meanwhile prints adorning the fabric emulate recurring fractal shapes in nature.

The apparel collection is made from 100% recycled materials and comes in sizes XS-2XL for men and 2XS-2XL for women.

The collection will be worn by athletes including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Karolína Muchová, Maria Sakkari, Stefanos Tsitsipas, Felix Auger Aliassime, Jason Wu and Martin de la Puente.

More information:
adidas adidas AG Sportswear
Source:

adidas AG

flat knitting machine © Knitwear Lab
09.01.2024

Knitwear Lab relies on CREATE PLUS patterning software by STOLL

The Dutch company Knitwear Lab helps visions become reality. The creative think tank offers capacities in the areas of R&D, design, knitwear development and production of prototypes and small quantities and has thus implemented a wide range of projects in recent years. The objects range from medical products and high-tech sportswear to smart textiles with integrated sensors. Sustainability activities are also part of the repertoire, such as the production of yarns from recycled waste.

The Dutch company Knitwear Lab helps visions become reality. The creative think tank offers capacities in the areas of R&D, design, knitwear development and production of prototypes and small quantities and has thus implemented a wide range of projects in recent years. The objects range from medical products and high-tech sportswear to smart textiles with integrated sensors. Sustainability activities are also part of the repertoire, such as the production of yarns from recycled waste.

Knitwear Lab operates at two locations for its diverse tasks: Almere in the Netherlandsis available for development work. In Istanbul, there is a branch for production. Both Knitwear Lab sites each have five STOLL flat knitting machines, including models from the modern ADF range. Prototypes are produced in Almere and there is small-scale production. The production plant in Istanbul specializes in the manufacture of high-quality knitwear in small quantities. STOLL is also involved in the creative processes. For the industrial development of knitwear, Knitwear Lab offers Virtual Knitting, a revolutionary method that combines virtual and physical elements of pattern development and knitwear production to reduce waste and pre-production steps. Customers can use Virtual Knitting to create realistic, producible collections, simplify their design iteration processes and take advantage of the wide range of real-life colorways. The basis for this is comprehensive knitwear expertise, the latest 3D software and the CREATE PLUS patterning software, which was developed by STOLL together with KM.ON.

"The 3D visualization of CREATE simplifies communication with the customer considerably. We use this function every day," says Annika Klaas, Senior Knitwear Programmer. She personally appreciates the uncomplicated grading and exchange of stitch dimensions and the much faster and more efficient work with Dimensioned Shapes that this makes possible. This helps her in her day-to-day work. "We often have requests to realize the same product in different yarns, which now works much faster," says the programmer. Further simplifications would include minor optimizations in terms of the efficiency and user-friendliness of programming and additional import and export options for shapes. Discussions on implementation are already underway.

Source:

KARL MAYER GROUP

Sunrise Image by Mohamed Hassan, Pixabay

Happy Birthday 2024

Happy New Year 2024! Here's to a year full of innovation and success in the textile and apparel industry.

The Textination team sincerely wishes you a great start: may 2024 be full of health, joy and energy for you.

There are undoubtedly 365 days of exciting encounters, developments, innovations and new trends ahead in our shared world of the textile and apparel industry. We would like to join you on this journey and document the many facets of our industry.

We are convinced that the new year will be just as fascinating and inspiring for our users as the best textile products and designs that our industry has to offer. We look forward to accompanying you through the coming 12 months with the latest news, in-depth analyses and exclusive insights.

Thank you for your continued support and interest in Textination.

Together we will tell textile tomorrow!

Ines Chucholowius
- Managing Director -

Happy New Year 2024! Here's to a year full of innovation and success in the textile and apparel industry.

The Textination team sincerely wishes you a great start: may 2024 be full of health, joy and energy for you.

There are undoubtedly 365 days of exciting encounters, developments, innovations and new trends ahead in our shared world of the textile and apparel industry. We would like to join you on this journey and document the many facets of our industry.

We are convinced that the new year will be just as fascinating and inspiring for our users as the best textile products and designs that our industry has to offer. We look forward to accompanying you through the coming 12 months with the latest news, in-depth analyses and exclusive insights.

Thank you for your continued support and interest in Textination.

Together we will tell textile tomorrow!

Ines Chucholowius
- Managing Director -

More information:
Textination FUTURE
Source:

Textination

snowfield-bulky-down-jacket-icicle Photo ALLIED Feather + Down
28.12.2023

Down Apparel for the European Market

ALLIED Feather + Down, global leaders in high performance, ethically sourced down, and MN Inter-Fashion, manufacturers of high performance luxury outerwear, announced that the ALLIED Feather + Down outerwear collection will be available to the European market.  

Originally released only in Japan, the exclusive collection will be available to select European boutique retailers for the fall 2024 season. Limited to a few hundred pieces, this line will showcase the breadth of ALLIED’s down offering, from their industry-leading ExpeDRY down insulation to their exceedingly high performance 1000 fill power down. It will also include MN Inter-Fashion’s experience delivering quality design and craftsmanship to some of the best known fashion houses in the world.

Designed, cut, and sewn by MN Inter-Fashion in Japan using materials from ALLIED and Pertex, the jackets shall represent a collision between cutting edge fashion aesthetics and materials normally reserved for highly technical outerwear. The result is a unique garment with a sophisticated urban look blended with performance that rivals the most technical outdoor apparel available. 

ALLIED Feather + Down, global leaders in high performance, ethically sourced down, and MN Inter-Fashion, manufacturers of high performance luxury outerwear, announced that the ALLIED Feather + Down outerwear collection will be available to the European market.  

Originally released only in Japan, the exclusive collection will be available to select European boutique retailers for the fall 2024 season. Limited to a few hundred pieces, this line will showcase the breadth of ALLIED’s down offering, from their industry-leading ExpeDRY down insulation to their exceedingly high performance 1000 fill power down. It will also include MN Inter-Fashion’s experience delivering quality design and craftsmanship to some of the best known fashion houses in the world.

Designed, cut, and sewn by MN Inter-Fashion in Japan using materials from ALLIED and Pertex, the jackets shall represent a collision between cutting edge fashion aesthetics and materials normally reserved for highly technical outerwear. The result is a unique garment with a sophisticated urban look blended with performance that rivals the most technical outdoor apparel available. 

Source:

ALLIED Feather + Down

Fashion for Good released "Sorting for Circularity India toolkit" (c) Fashion for Good
18.12.2023

Fashion for Good released "Sorting for Circularity India toolkit"

Leveraging insights from Wealth in Waste, Fashion for Good released a toolkit designed to revalorise textile waste in India.

"The Sorting for Circularity India toolkit is a milestone in our journey towards a waste-free world. We have mapped the textile waste landscape, unpacking the huge potential, as well as the roadblocks and commercial opportunities in India’s textile waste industry. We are excited to move beyond rhetoric with this powerful coalition of partners and translate our findings into a roadmap for concrete actions", said Katrin Ley, Managing Director, Fashion for Good.

In 2021, Fashion for Good launched the Sorting for Circularity India Project to organise the Indian textile waste market in a three-phase approach so as to streamline, strengthen and foster the Indian textile waste market to drive the transition to a more circular economy that recaptures value to its maximum potential.

Leveraging insights from Wealth in Waste, Fashion for Good released a toolkit designed to revalorise textile waste in India.

"The Sorting for Circularity India toolkit is a milestone in our journey towards a waste-free world. We have mapped the textile waste landscape, unpacking the huge potential, as well as the roadblocks and commercial opportunities in India’s textile waste industry. We are excited to move beyond rhetoric with this powerful coalition of partners and translate our findings into a roadmap for concrete actions", said Katrin Ley, Managing Director, Fashion for Good.

In 2021, Fashion for Good launched the Sorting for Circularity India Project to organise the Indian textile waste market in a three-phase approach so as to streamline, strengthen and foster the Indian textile waste market to drive the transition to a more circular economy that recaptures value to its maximum potential.

The project brought together various industry players including Fashion for Good partners adidas, Levi Strauss & Co., PVH Corp., Target, Arvind Limited, Birla Cellulose, and Welspun India, as well as Fashion for Good innovators Reverse Resources, PICVISA, and Matoha; H&M, Primark, and TESCO also joined as external partners. The project is supported through catalytic funding provided by Laudes Foundation and IDH, and knowledge support from Canopy and Circle Economy Foundation.

Drawing upon the invaluable insights gained throughout the project, Fashion for Good unveils a toolkit designed to harness the untapped potential of textile waste in India. Together, these resources provide valuable insights, assessments, and practical guidance to advance recycling in India's textile industry.

Source:

Fashion for Good

Photo Formidable Media / Green Theme Technologies
14.12.2023

YKK and GTT Win ISPO Award

The ISPO Textrends judges have selected YKK's DynaPel™ water-repellent zipper as the Best Product in the accessories category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.

Designed to be compatible with garment recycling systems, the DynaPel™ zipper uses GTT’s EMPEL® technology instead of the standard PU film to achieve its water repellency. The lack of a PU film helps remove one of the barriers of textile-to-textile recycling of performance apparel by eliminating the urethane material, which presents challenges to garment recycling processes.

Conventional chemical and mechanical garment recycling systems cannot process the polyurethane film commonly used on water-repellent zippers, necessitating the removal of zippers from garments before recycling.  This additional processing step often deters recyclers from accepting garments with PU zippers, resulting in unnecessary waste.

The ISPO Textrends judges have selected YKK's DynaPel™ water-repellent zipper as the Best Product in the accessories category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.

Designed to be compatible with garment recycling systems, the DynaPel™ zipper uses GTT’s EMPEL® technology instead of the standard PU film to achieve its water repellency. The lack of a PU film helps remove one of the barriers of textile-to-textile recycling of performance apparel by eliminating the urethane material, which presents challenges to garment recycling processes.

Conventional chemical and mechanical garment recycling systems cannot process the polyurethane film commonly used on water-repellent zippers, necessitating the removal of zippers from garments before recycling.  This additional processing step often deters recyclers from accepting garments with PU zippers, resulting in unnecessary waste.

EMPEL® technology uses advanced green chemistry devoid of PFAS and a specialized manufacturing process that allows the chemistry to penetrate the yarn and encapsulate it with a water-repellent layer through molecular cross-linking. The molecular cross-linking creates an extremely durable layer that is highly resistant to abrasion and invisible to the eye.

More information:
ISPO Textrends Award zipper PFAS
Source:

Formidable Media / Green Theme Technologies

adidas arrives on Roblox with digital products (c) adidas AG
11.12.2023

adidas arrives on Roblox with digital products

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.

More information:
adidas adidas Originals digital
Source:

adidas AG

Credit : Lena Ekert, @lena.ekert - Tweeter @BreathlesssAsh
05.12.2023

Texworld Evolution Paris: "Veritas" trend book for the Spring-Summer 2025 season

"Veritas", the trend book for the Spring-Summer 2025 season, looks at a world where each individual defends "their" truth. Gone are the days of tribal fashion... To be discovered at the Parc des Expositions, Porte de Versailles, from 5 to 7 February 2024.

After exploring a world where the senses are once again at the centre, Louis Gérin and Grégory Lamaud, the artistic directors of Texworld Evolution Paris, offer a more personal interpretation of this future humanity. Our wardrobes reflect our individual levels of commitment to the "truth". Faced with the modern paradox of growth versus sustainability, each of us expresses our own vision of the world. These points of view are reflected in the four themes of this new trend book.

Creative themes imagined with AI
Based on the analysis of emerging signals detected in the artistic, economic and social fields, these approaches incorporate elements of artificial intelligence for the first time. The artistic directors have incorporated them - by identifying them - into the 'pattern design' boards that bring together the colours and silhouettes used for each creative universe.

"Veritas", the trend book for the Spring-Summer 2025 season, looks at a world where each individual defends "their" truth. Gone are the days of tribal fashion... To be discovered at the Parc des Expositions, Porte de Versailles, from 5 to 7 February 2024.

After exploring a world where the senses are once again at the centre, Louis Gérin and Grégory Lamaud, the artistic directors of Texworld Evolution Paris, offer a more personal interpretation of this future humanity. Our wardrobes reflect our individual levels of commitment to the "truth". Faced with the modern paradox of growth versus sustainability, each of us expresses our own vision of the world. These points of view are reflected in the four themes of this new trend book.

Creative themes imagined with AI
Based on the analysis of emerging signals detected in the artistic, economic and social fields, these approaches incorporate elements of artificial intelligence for the first time. The artistic directors have incorporated them - by identifying them - into the 'pattern design' boards that bring together the colours and silhouettes used for each creative universe.

#1 Belief. This theme, which isn't very assertive and is rather introverted, expresses itself with elegance and discretion. The colour temperatures remain calm, in the background. The colour universe is oriented towards more "conservative", mineral shades, dominated by green and blue. The textures express matter and vibrations.  

#2 Immanence. While this proposal remains conservative and mystical, it is more visible than the previous one. It expresses a more talkative "bohemianchic" universe, asserting its point of view through a relatively cynical approach: "these are the new rules of our common life. You have to live with them". The colour range is expressive and warmer, but remains fairly classic. It is expressed more in knitwear or embroidery, materials with relief or a frosted appearance.

#3 Knowledge. This is all about affirming yourself. This theme, which also draws on classic sources of inspiration - nature, plants, flowers - sets out to transform them radically. The colours are strong, contrasting, in opposition, and are applied to materials that express the future, with crumpled, liquid or transparent textures.

#4 Experience. This is the most committed theme in the field of subjective truths. "Trust only yourself. [...] Don't believe. Test [...] trust no one. Learn from your own experience". The colours are very bold: we wear them to attract attention. Acidic, sweet shades are king, as are materials that evoke urban or sporty codes: rips, shiny aspects, organic (second-skin type), but also lace and transparency.
 
All these worlds will be showcased in two Trend Forums: one at Texworld Paris for fabrics, the other at Apparel Sourcing Paris for finished products (a new feature in February 2024). Visitors will be able to discover looks inspired by the fabrics and products selected by the show's art directors. There will also be new areas with samples to illustrate each of these themes: Highlights Texworld, Highlight Apparel Sourcing, Highlights Elite and Highlights Denim.

More information:
Texworld trendbook
Source:

Messe Frankfurt France

Archroma inspires sportswear designers at ISPO academy masterclass Photo: Archroma
24.11.2023

Archroma inspires sportswear designers at ISPO academy masterclass

Archroma is again partnering with ISPO Academy to inspire promising young design talents in a four-day Masterclass held alongside ISPO Munich 2023 to explore this year’s theme, “CIRCULARITY – Create | Adapt | Revive.”

ISPO Munich is a leading trade fair for the sports industry. It is expecting to welcome more than 50,000 visitors and over 2,000 exhibitors to the Trade Fair Center Messe München from 28-30 November.

Conceived as a bridge between education and industry, the ISPO Academy Masterclass gathers top students from design and fashion schools to collaborate on new sportswear concepts. The aim is to encourage multidisciplinary thinking and future-oriented approaches. The event includes support from industry innovators, including Archroma’s Color Management business, and culminates in a public presentation in which the Masterclass participants present the workshop results to the ISPO audience on November 29.

Archroma is again partnering with ISPO Academy to inspire promising young design talents in a four-day Masterclass held alongside ISPO Munich 2023 to explore this year’s theme, “CIRCULARITY – Create | Adapt | Revive.”

ISPO Munich is a leading trade fair for the sports industry. It is expecting to welcome more than 50,000 visitors and over 2,000 exhibitors to the Trade Fair Center Messe München from 28-30 November.

Conceived as a bridge between education and industry, the ISPO Academy Masterclass gathers top students from design and fashion schools to collaborate on new sportswear concepts. The aim is to encourage multidisciplinary thinking and future-oriented approaches. The event includes support from industry innovators, including Archroma’s Color Management business, and culminates in a public presentation in which the Masterclass participants present the workshop results to the ISPO audience on November 29.

Sponsoring the Masterclass for the fifth time, Archroma will equip the teams with The Color Atlas by Archroma® to enable them to use a library of 5,760 colors for cotton and polyester fibers to develop their concepts in compliance with leading international eco-standards. The Color Atlas will help the students to both explore new perspectives at the design stage and prepare their presentations with colors that accurately communicate their vision.

chemistry from renewable feedstock and waste (c) RUDOLF HUB1922
21.11.2023

RUDOLF HUB1922: Evolutionary chemistry from renewable feedstock and waste

RUDOLF HUB1922 makes a move in response to the escalating demand for genuinely sustainable technologies, particularly from forward-thinking segments within the textile and apparel industry. In a showcase at Denim by Premiere Vision Milan, RUDOLF HUB1922 presents a pioneering range of textile chemistry that embodies true evolution.

This chemistry marks a milestone in addressing the pressing need for sustainable solutions. By harnessing raw materials derived from organic waste, plastic waste, and renewable feedstock, RUDOLF's latest textile innovations stand poised to transform the industry, promising a substantial reduction in its environmental footprint.

Alberto De Conti, Head of RUDOLF HUB1922, emphasizes the radical nature of evolutionary textile chemistry, stating, "RUDOLF's approach tackles the challenge of waste generation head-on by transforming waste materials into valuable resources". The diversion of waste and renewable feedstock away from landfills and incinerators to fuel textile chemical production is a game-changer, that diminishes the industry's reliance on non-renewable resources and endorses a circular economy model.

RUDOLF HUB1922 makes a move in response to the escalating demand for genuinely sustainable technologies, particularly from forward-thinking segments within the textile and apparel industry. In a showcase at Denim by Premiere Vision Milan, RUDOLF HUB1922 presents a pioneering range of textile chemistry that embodies true evolution.

This chemistry marks a milestone in addressing the pressing need for sustainable solutions. By harnessing raw materials derived from organic waste, plastic waste, and renewable feedstock, RUDOLF's latest textile innovations stand poised to transform the industry, promising a substantial reduction in its environmental footprint.

Alberto De Conti, Head of RUDOLF HUB1922, emphasizes the radical nature of evolutionary textile chemistry, stating, "RUDOLF's approach tackles the challenge of waste generation head-on by transforming waste materials into valuable resources". The diversion of waste and renewable feedstock away from landfills and incinerators to fuel textile chemical production is a game-changer, that diminishes the industry's reliance on non-renewable resources and endorses a circular economy model.

The successful integration of chemicals derived from organic and plastic waste, as well as renewable feedstocks, necessitates effective communication and education. Herein lies the significance of fostering collaborative efforts within the industry. De Conti underscores this point, stating, "Collaboration among scientists, fashion designers, and manufacturers is paramount. It propels a collective shift towards sustainable practices, making eco-friendly fashion the standard and minimizing the industry's environmental impact".

Source:

RUDOLF HUB1922

Evlox, Recover and Jeanologia launch recycled denim collection (c) Jeanologia
20.11.2023

Evlox, Recover and Jeanologia launch recycled denim collection

On 23-24 November, Recover™, Evlox and Jeanologia will showcase their new recycled denim capsule collection, REICONICS, at Denim Première Vision in Milan.

The collection is the result of a collaborative project between the three companies, combining expertise from each specialist business to improve circularity in the denim industry, from fiber to finish.

It aims to inspire and bring value to the industry by creating truly circular products through a process that implements eco-design, transparency, process measurement, traceability, and scalability.

Made from Recover™ recycled cotton fiber and Spanish cotton, the REICONICS collection is GRS certified and is a tribute to the classic denim fabrics that have been successful in past decades.

It includes a range of premium denim fabrics developed by Evlox, and a total of 14 final garments that will be exhibited at Premiere Vision Denim. Each piece in the collection displays a variety of finishes generated using technology by Jeanologia, reducing water and energy consumption, and eliminating damaging emissions and discharge.

On 23-24 November, Recover™, Evlox and Jeanologia will showcase their new recycled denim capsule collection, REICONICS, at Denim Première Vision in Milan.

The collection is the result of a collaborative project between the three companies, combining expertise from each specialist business to improve circularity in the denim industry, from fiber to finish.

It aims to inspire and bring value to the industry by creating truly circular products through a process that implements eco-design, transparency, process measurement, traceability, and scalability.

Made from Recover™ recycled cotton fiber and Spanish cotton, the REICONICS collection is GRS certified and is a tribute to the classic denim fabrics that have been successful in past decades.

It includes a range of premium denim fabrics developed by Evlox, and a total of 14 final garments that will be exhibited at Premiere Vision Denim. Each piece in the collection displays a variety of finishes generated using technology by Jeanologia, reducing water and energy consumption, and eliminating damaging emissions and discharge.

Just one jacket in the REICONICS collection, using 32% Recover™ recycled fiber and Jeanologia finishing technology, saves up to 240 liters of water; compared to a jacket made with virgin cotton and treated with traditional finishing technique.

Source:

Jeanologia / Sapristi Décom

Green Fashion labels at 53rd INNATEX in January 2024 (c) INNATEX / Anna Völske
17.11.2023

Green Fashion labels at 53rd INNATEX in January 2024

Challenging times can harbour opportunities for growth and transformation – and it is in this spirit that INNATEX, the international trade fair for sustainable textiles, invites companies to its winter edition from 20 to 22 January 2024. Registration for exhibitors opened only a short while ago but already, 70% of the space at the exhibition centre in Hofheim-Wallau is booked up. Under the motto GROW, Green Fashion brands, buyers and experts will be getting together to network, exchange views and place orders.

In January, these will be brands such as Vaude, Lanius, Knowledge Cotton Apparel, Recolution, People Wear Organic, Melawear, Mazine and Disana, as well as new arrivals such as Näz, with classic womenswear from Portugal, and hemp sneakers from 8000Kicks. Exciting DESIGN DISCOVERIES are also once again anticipated.

The accompanying programme of Lounge Talks, guided tours and an expert panel on the Monday was very well received at the last INNATEX. The fair organiser, MUVEO GmbH, is capitalising on this with a programme of important themes put together with partners such as Greenstyle, Fashion Changers and the Hessen Retail Federation.

Challenging times can harbour opportunities for growth and transformation – and it is in this spirit that INNATEX, the international trade fair for sustainable textiles, invites companies to its winter edition from 20 to 22 January 2024. Registration for exhibitors opened only a short while ago but already, 70% of the space at the exhibition centre in Hofheim-Wallau is booked up. Under the motto GROW, Green Fashion brands, buyers and experts will be getting together to network, exchange views and place orders.

In January, these will be brands such as Vaude, Lanius, Knowledge Cotton Apparel, Recolution, People Wear Organic, Melawear, Mazine and Disana, as well as new arrivals such as Näz, with classic womenswear from Portugal, and hemp sneakers from 8000Kicks. Exciting DESIGN DISCOVERIES are also once again anticipated.

The accompanying programme of Lounge Talks, guided tours and an expert panel on the Monday was very well received at the last INNATEX. The fair organiser, MUVEO GmbH, is capitalising on this with a programme of important themes put together with partners such as Greenstyle, Fashion Changers and the Hessen Retail Federation.

Since the topics and insights are so popular, the organisers will be recording the talks and making them available as podcasts. The first episodes are already available to listen to via innatex.letscast.fm.

The application deadline for DESIGN DISCOVERIES has been extended to 24 November 2023. Through this support programme, the organisers aim to make it easier for newcomers and first-time exhibitors to enter the market.

Source:

INNATEX - International trade fair for sustainable textiles

H&M and Coloreel: Personalized embroidery in Berlin store Photo: Coloreel
10.11.2023

H&M and Coloreel: Personalized embroidery in Berlin store

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create brick-and-mortar shopping experiences and analyze the influence that a technology like Coloreel’s has on in-store purchases.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.

Source:

Coloreel

Decathlon launched Ski Socks with CELLIANT® infrared technology (c) Decathlon
08.11.2023

Decathlon launched Ski Socks with CELLIANT® infrared technology

Making outdoor sports accessible to as many people as possible since 1976 through quality, innovative gear, powerhouse sporting goods brand Decathlon has launched the first product of its long-term partnership with CELLIANT® infrared technology from Hologenix® – Adult Ski Socks. They are introduced in its Wedze range of ski and snowboarding socks (“wed’ze” means ‘“a small turn on the snow” in the Savoyard dialect in the Alps where this brand is headquartered).  

Making outdoor sports accessible to as many people as possible since 1976 through quality, innovative gear, powerhouse sporting goods brand Decathlon has launched the first product of its long-term partnership with CELLIANT® infrared technology from Hologenix® – Adult Ski Socks. They are introduced in its Wedze range of ski and snowboarding socks (“wed’ze” means ‘“a small turn on the snow” in the Savoyard dialect in the Alps where this brand is headquartered).  

Decathlon was attracted to CELLIANT’s ability to convert body heat into infrared energy, improving local circulation and cellular oxygenation to support stronger performance and faster recovery. Skiers who often suffer from muscle fatigue in the calf area will appreciate the infrared infusion and light compression attributes that were specifically chosen with this in mind. The sock was also thoughtfully designed for minimum thickness, allowing for a comfortable fit within the ski boot, without sacrificing warmth or durability. Anti-friction thread on the sole and toes helps limit irritation, and seams are intentionally positioned to eliminate discomfort. The socks are offered in a Asphalt Blue color in a variety of sizes, both online and in retail stores worldwide.

Source:

Hologenix, LLC

06.11.2023

Recap of GenovaJeans

Responsible innovation plays a leading role at GenovaJeans, the initiative dedicated to new-generation jeans GenovaJeans, the initiative held in Genoa from 5 to 8 October and dedicated to the new generation of jeans, set the premises for the creation of a community dedicated to this iconic, revolutionary and innovative garment.

30 prominent industry leaders, divided into three categories (heritage, new creatives and production chain) created a inspiring experience in historic venues in the heart of the city. Presented in-group exhibitions, they forged a circular journey from the design to the creation of jeans, from the ingredient to the final outfit, and vice versa.

Heritage brands, exploring the history, evolution and best practices of this iconic garment, were hosted inside the Biblioteca Universitaria and included Blue Blanket Division, Blue Of A Kind, Diesel, IMIJT35020 By Canova, Incotex Blue Division, Mud Jeans, Pepe Jeans, Roy Roger's, Stefano Chiassai and Tela Genova.

Responsible innovation plays a leading role at GenovaJeans, the initiative dedicated to new-generation jeans GenovaJeans, the initiative held in Genoa from 5 to 8 October and dedicated to the new generation of jeans, set the premises for the creation of a community dedicated to this iconic, revolutionary and innovative garment.

30 prominent industry leaders, divided into three categories (heritage, new creatives and production chain) created a inspiring experience in historic venues in the heart of the city. Presented in-group exhibitions, they forged a circular journey from the design to the creation of jeans, from the ingredient to the final outfit, and vice versa.

Heritage brands, exploring the history, evolution and best practices of this iconic garment, were hosted inside the Biblioteca Universitaria and included Blue Blanket Division, Blue Of A Kind, Diesel, IMIJT35020 By Canova, Incotex Blue Division, Mud Jeans, Pepe Jeans, Roy Roger's, Stefano Chiassai and Tela Genova.

The new creatives, a new generation of designers who have adopted innovative eco-design strategies to create smart jeans, were present inside Edificio Metelino in the Darsena area and included Andrea Grossi, Gilberto Calzolari, Gimmijeans, Jeanne Friot, Marcello Pipitone with Albiate 1830, Ksenia Schnaider, Patine, Regenesi, The Blue Suit with ROICA™ by Asahi Kasei and Zerobarracento.

The production chain, composed of companies in the supply and value chain, representing the major stages in the production process, were made up of Albiate 1830 - Albini Group, Cadica, Candiani Denim, Circulose®, Officina39, Pure Denim with Bemberg™ By Asahi Kasei, Soko, Tencel™, Tonello, YKK Italia and were housed inside the Ex Oratorio di San Tommaso.

The responsible innovation, ethics and transparency adopted by each company taking part in the circular journey of GenovaJeans were explained through a QR code powered by C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) that provided information on the garments, their composition, production phases and company values.

More information:
GenovaJeans Denim jeans production
Source:

GenovaJeans / GB Network Marketing & Communication Srl.